AVF are the leading TV and Mobile accessory solutions manufacturer and distributor to commercial and retail customers in the UK and US with annual turnover of £25 million.

Manages Key Retail accounts with full P&L responsibility Currys, Next, Richer Sounds, Screwfix, The Range worth £8M turnover and £2.8M profit, working direct and with agents and distributors to supply;
Leads a more process driven way of working within the team, utilise f/c data more effectively to make improved supply chain decisions, turnaround underperforming accounts and use industry contacts to grow distribution model;
Plans and implements promotional activity to provide successful implementation, evaluate performance and make necessary changes;
To maintain, grow, review terms of new/existing account base and identify new revenue streams to deliver incremental turnover and profit generation;
Successfully developed and pitched a sustainability focused NPD range into Screwfix over main competitor, forecast £500k in 1st year;
Achieved 5% growth on target in 1st full quarter of joining which coincided with peak trading;
Currys account status under threat due to underperforming sales & profitability, successfully implemented an agreed JBP target & objectives to gain a 2 year contract and on target to grow by 8% in 2023;
Provides category insights through data analysis of company and industry recognised market research company GFK, this has allowed for more efficient range selection within Currys;
Negotiated the exclusive distribution of Happy Plugs to diversify product category dependency;
Implemented a range of Super Fast & wireless charging lines in 300 Currys Stores with the Veld brand.

Hama, with an annual turnover more than £500 million across 14 subsidiaries in Europe, manufactures and distributes consumer electronics.

Reported directly to the UK Managing Director, to present brand propositions that achieve both companies’ objectives and KPIs in Asos, Boots, Currys, JD Williams, Next, Richer Sounds, WH Smith;
Within account base to manage OEM, Hama, Audio Pro, Fresh N Rebel, Happy Plugs, Sandisk and Sudio;
Identified and developed the fashion channel where we now service 4 national customers – my case study was presented at the group International Sales Meeting;
Involved in senior management steering committees to help change the company direction after a period of re-structuring including logistics re-location;
Successfully launched 1000 Hama products to Dixons in the space of 5 weeks in Q4 2020, in the opening 2 months of trading exceeded target by 120%, through 2021 grew by 350%;
Category captain for the WHS Travel Digital team, culminating in 3 branded bays in 30 stores 2022 – this included powerbanks, wireless charging pad, phone cases, screen protectors and headphones;
Co-ordinated a nationwide training programme and dedicated space rollout with Currys for launch of Audio Pro connected speaker range as an alternative to the market leader;
2021 exceeded target of £2.24M by 14% and £488k profit by 81%, in part due to signing up 85 Airport stores throughout UK and Europe with WH Smith Travel.

Reported directly to the UK Sales Director, building relationships with all stakeholders to grow SE territory;
Targeted key customers co-ordinating marketing & supplier resources to effectively increase profitability;
Opened trading accounts with Jessops, Paul Smith, Pretty Green, Urban Outfitters and Selfridges;
2015 exceeded target by 72% and 58% on £1.1M turnover and £239k profit;
Secured exclusive flash memory contract with Jessops end of 2014.

Received the accolade of PCR trade magazine “Rising Stars 30 Under 30” within the IT and CE Market；
Manage Flash Memory, Audio, Mobile categories worth £3.9M turnover and profit of £1.2M；
Oversaw product launches, negotiated contracts and pricing with suppliers；
Secured distribution in the UK and Ireland for leading headphone brands Urbanears and Marshall winning the “Best Growth Award” internationally in 2012, the first year of trading；
Launched Mobile accessory range which was enabled an own label contract supplying Carphone Warehouse, O2 and Vodafone in Ireland.

Successfully sourced and introduced a new Headphone brand and range which within its first year achieved sales more than £170k with 50% margin and became WH-Smith Travel’s preferred brand；
Championed the change in how we deliver Product Management to the business from a Sales team focus to Product category – enabled us to better align with customers ；
Worked with purchasing department to deliver cost optimisation and improved operational efficiencies；
Implemented best practice for launching products integrating our Sales, Marketing and Purchasing Teams to achieve quicker ROI.

Researched market trends and produced range presentations and competitor analysis for Sales team