Public Affairs Dept.
Direct Report: 4
Main Achievements:
1. Media management and development. Responsible for the management and expansion of the company's media
library, media expert library, self-media library and traffic platform first-tier supplier library, with a total of more than
600+ resources. Coordinate the purchase and use of media benefits, coordinate daily maintenance, and ensure that
key resources such as central media, financial media, health media and self-media are complete, and the reporting link
is smooth.
2. Star product promotion. Leading the integration and dissemination of more than ten links, including the official
approval of the first domestically-made COVID-19 specific drug, price announcement, production in the two places,
drug purchase map and secondary infection, and output of 50+ various contents including more than 1,000 media
reports. The number of articles and reprints exceeds 3w+. More than 60% of drug-purchasing customers know about
products through the media.
3. Responsible for all-channel promotion of Baidu, Douyin, Weibo, WeChat, Toutiao, Zhihu, etc., through cooperation
with medical experts, media, KOLs and first-level agents, to build a public opinion environment and promote the
transformation of drug purchases. The promotion volume of each platform consistently outperforms key competitors.

Positions Held: Integrated communication and News Planning of Public Relations Manager (person in charge);
Secretary of management team (part-time)
Direct Report:7
Main Achievements on Media and Publish Relations:
1.System constitution construction. Formulated global corporate communication management processes and systems
to ensure orderly and effective domestic and overseas communication work.
2. Media relationship network construction and news dissemination. Took the lead in establishing in-depth
cooperation with central media such as Xinhua News Agency, People's Daily, China Central Radio and Television, ChinaDaily, as well as major financial media, local media, industry self-media, and major foreign media reporters to promote
media reports and reduce the risk of negative public opinion. Responsible for the writing, checking and material
integration of the above-mentioned various media manuscripts. Promoted more than 100 domestic key reports and
more than 200 overseas reports yearly, covering 70 countries and regions.
3. Public opinion monitoring and crisis public opinion response. The monitoring scope covered nearly 30 markets in 7
languages, providing a basis for management decision-making, and simultaneously conducting early warning and
analysis of potential crises. Took the lead in dealing with various types of sensitive public opinion, coordinated the
drafting of internal opinions, and used the media network to carry out positive publicity.
4. Self-owned communication channel matrix construction. Led the construction , operation and maintenance of the
official website, WeChat official account, Weibo, Zhihu and other platforms. The monthly page views of the official
website exceeded one million, and the number of WeChat followers exceeded 1.5 million.
5. Assist in branding work. Coordinated and carried out integrated communication projects such as "One Belt and One
Road Special Publicity" and "International Student Service System" one after another, responsibilities include budget
management, controlling the rhythm and finding hot spots.
Main Achievements on Secretary of Management Team:
1. Clerical Assistant. Wrote the speeches of the company leaders of China UnionPay and UnionPay International to be
delivered internally and externally, occasions including mainstream forums, important media interviews, business
cooperation ceremonies, annual work meetings, etc.
2. Government PR. On behalf of UnionPay executives and UnionPay International business, drafted official documents
to the State Council, the central bank and other regulatory agencies, including but not limited to reports on important
corporate matters, policy lobbying, etc. Familiar with the communication methods of regulatory authorities and have
a deeper understanding of the policy environment.
Rotation experience:

Report To:GM of New Media Dpet.
Main Achievements
1. As a line reporter, established a daily contact mechanism with the Zhabei District, Luwan District, and the Municipal
Public Security Bureau, and reported the daily life of the line through the official website, official Weibo, wireless
products, outdoor large screens and clients of the "Jiefang Daily" News; Conducted in-depth excavation of line work
through internal reference and other forms; Participated in major publicity activities including special reports on the
World Expo and the Two Sessions.
2. Responsible for the daily content editing and review of the official website, Weibo, official Wechat account, wireless
products and other products of "Jiefang Daily". Strictly abided by the red line of publicity, and there were no major
mistakes and political mistakes.
3. Set up a current affairs comment column, wrote more than 100 comments, and formed a certain personal brand
and influence.
4. Participated in the on-site reception work of various ministries, municipal governments, provincial delegations,
district governments, and foreign delegations visiting the newspaper office dozens of times, and was responsible for
the layout and explanation of new media achievements.
Work Honor
Year of 2010 - World Expo Propaganda Outstanding Individual (Municipal Level)
Year of 2015, 2017, 2019, 2021 - UnionPay International KPI Review A (Top 10%)
Year of 2017 - Outstanding Young Worker of China UnionPay (10 people in the whole system consisting 20k+employees)
Abilities and Characteristics
Have the ability to build a public relations system from 0-1 to ensure that the company's brand image is unified,
rigorous and distinctive;
Have a deep insight into the bottom line, red line, and antenna of corporate communication under the current public
opinion environment;
Rich media resources, understand major media channels, familiar with or have the ability to find key people;
Entrepreneur image shaping expert;
Understand the ecology of various social media channels, and be good at coordinating various channels to carry out
integrated communication;
Have a deep understanding of government work procedures and agency culture.