 Directed cross-functional teams to optimize sales processes, increase revenue growth, & improve market share.
 Conducted competitive analysis, identified new business opportunities, & collaborated with key stakeholders to develop go-to-market strategies, resulted in a 30% increase in sales & 20% reduction in customer acquisition cost.
 Spearheaded global sales operations and drove business development through market research, trend analysis,
and client interactions.
 Established high operational standards, identified customer needs, and penetrated new territories with launch of 12 new sales offices, leading to a 35% increase in revenue and 40% growth in the customer base.
 Finalized state of the art projects and extended business presence to 3 continents (Africa, Asia, and Europe).

Sales & Marketing Africa
 Directed sales & Marketing operations in Africa identifying market needs to implement strategic sales tactics.
 Managed agents and builders on complex projects and launched new sales offices to facilitate demand.
 Transformed sales offices with re-establishment and launched 4 new regional office locations + 6 area sales offices.
 Branded trade name to African markets and cultivated highly-productive & skilled sales team in Africa.

 Spearhead operational management for PEB & Steel Structures supply solutions providing consultancy on structural engineering, technical needs, and contract management.
 Secured customer satisfaction with effective cost reduction strategies, project management & quality assurance.
 Plan, direct & control all company’s activities to achieve goals & targets.
 Expanded operations to other countries within Africa and East Europe.

Regional Manager - Sales, Marketing & Business Development-Africa (East, central & South) 02/2013-10/2019
 Drove sales & marketing strategies to maximize client network, boost revenues, & penetrate new markets.
 Led all sales & business development operations across East, Central & South African regions, and developed new innovative sales tactics focused on customer needs, market trends & quality.
 Delegated tasks with oversight of agents and builders to seamlessly execute mega projects.
 Increased sales volumes by 10,000 metric tons weight per year in the East and Central African markets.
 Successfully executed complex, multimillion-dollar $ projects including Industrial Parks, Steel Mills, Exhibition Centers, and textile & leather manufacturing with 400+ buildings & over 1,200,000 m2 total area.
Task Engineering PLC., Ethiopia (Rebrand name of Zamil Construction -Zamil Steel Certified Builder) 02/2006 – 02/2013
Deputy General Manager (Acting as General Manager)
 Led daily operations of cross-functional departments for construction of civil works, PEB & steel structural projects.
 Streamlined project management, vendor negotiations & widespread client’s network, responsible for P&L, draw company strategy & vision, achieved profitability by 30%, and widespread customer’s chain of business by 40%.
 Constructed state of the art projects across Ethiopia and Djibouti with 200+ steel structure projects supplied.
Zamil Construction PLC., Ethiopia Branch (General Contractor & Zamil Steel Certified Builder) 02/2004 – 01/2006
Deputy General Manager
 Optimized business profitability & expansion with oversight of pre-engineered steel buildings construction & sales
 Managed all company’s daily operations, led the construction management, facilitated contract administration &
negotiations, and developed leadership & staff development.
Deputy General Manager, H.A General Contractor PLC., Ethiopia (Civil & Steel Construction) 09/1998 – 09/2004
Sales Engineer, Zamil Steel Holding Co., Saudi Arabia - Dammam (Aramco Steel Structures projects) 11/1995 – 11/1996

Project Engineer, Wissam Ashour Contracting Co., Lebanon (Buildings Construction) 07/1994 – 11/1995