I am responsible for the Accessory Performance of 35 countries in Global, Europe and Maghreb region of Renault Group. Managing the whole accessory business for annual 105M €, from start to finish with a customer experience mindset and 360 degree marketing approach. I am working remotely to Global Renaut Group France with regular business visits to Paris office.
Main Responsibility Areas;
▪ Sales Performance Management
▪ Business Development
▪ Customer Experience Management
▪ After Sales Campaign Management
▪ Marketing Strategies and Management
▪ Data Analysis and Creating Action Plan
▪ Network Benchmarks
▪ Best Practice Implementation
▪ Project Managament
▪ Strategic Planning

▪ Project Management; Coordinating key projects, managing external consultant companies, creating business development processes with B2B partnerships, , identifying required sources, managing the overall project schedule with team, controlling budget, project data analysis and reporting KPI’s, increasing sales and revenue. Projects such as; Loyalty Program, Call Center Management, Mobility Project, E-Check Project, Tire Project, Toyota Geniuen Motor Oil Project, Car Care Project, Road Side Asistance Project, Maintenance Reminder Project, etc.
▪ Campaigns; Planning, implementing and ensuring commercial campaigns according to customer needs, designing customer experience, managing the process and analyzing the results. According to customer segments and brand loyalty; developing and managing category-based strategies, customer based specific offers with customer centric manner.
▪ AFS Budget & Bonus System; Establishing and managing after-sales all budget & bonus system for all business partners within the framework of a win-win policy, in line with company sales and budget targets.
▪ Parts Pricing; Carrying out parts pricing policy according to company profitability strategy and annual business plan. Creating and following up strategic price structures.
▪ Lost Part Sales Project; Analyzing profitability and lost parts sales with a data- oriented approach. Developing new projects to increase parts sales with the learned big data.
▪ Market Researchs; Ensuring domestic and global market researches/bencmarks in and outside of the sector, implementing suitable examples with the aim of increasing parts sales and after sales revenue.
▪ Toyota Motor Europe Coordination; collaborating with global base management, parts sales analyses in comparision with the other countries and also collaboration with country manager.
▪ Creating a 360 degree customer map after CRM data analysis.

I have taken place in a variety of projects in particular being responsible for Project Management, Customer Experiencehave taken place in a variety of projects in particular being responsible for Project Management, Customer Experience & Relationship Management, Website Management, Marketing Strategies within the following projects; starting from the creation of the idea and the business development process, a 360-degree active role was taken in coordination with relevant departments, in the implementation of IT processes, in the launch, management and continuous development of the projects.
▪ Toyota Forever Brand Loyalty Project: Management of the Toyota brand loyalty program which offers our customers additional advantages at Toyota services and third party benefits. Income-expenditure, benefit and needs analysis in business development strategy, to ensure the continuity of the program with new actions.
▪ Mobil App Project: Designing and carrying out the My Toyota customer mobile application, creating solutions that will facilitate the customer's life with specific offers, notifications, and security warnings in a way to respond to mobility in today's world.
▪ Customer Loyalty Analyses: Analyzing the model, age, region, hybrid, etc. sub-breakdowns and creating an action plan to increase service loyalty by segmenting Toyota vehicle owners.
▪ Online Appointment Project-OSB: Determining online appointment needs according to the automotive sector, establishing the IT and marketing infrastructure, continuous development and management of the project.
▪ CRM Customer Segmentation & 1-to-1 Communication Strategy: CRM big data management, creation of customer segmentation and management of processes strategy. Optimization of 1-to-1 marketing communication, planning and management of customer-based effective communication model.
▪ Call Center MRS Project Management: Carrying out vehicle maintenance reminders and marketing calls with a team of 8 people. Development and management of all processes in system setup, emotion analysis, call priority, data management rules and detailed reporting.
▪ E-Check Program: E-Check is; creating current situation needs analysis with mobile application during vehicle acceptance to Toyota Services. Continuous improvement of the project by increasing the brand image, creating additional sales channels and managing data update contents.
▪ Marketing Strategies: Carrying out above the line & below the line marketing strategies with our agencies. Designing and media planning prioritization of marketing channels such as; social media, digital marketing, TV, outdoor, sms, e-mail.
▪ Website Content Management: Following and analyzing customer movements on our website. Creating content and marketing strategy according to the obtained results.

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▪ Determination and implementation of short and long term communication strategies with the marketing team. Following the media plan by determining the communication channels. Conducting relations with agencies. Creating content on the website to facilitate customer experience and managing its development.
▪ Planning the Autoshow Fair and activities, monitoring the process and taking an active role.
▪ Developing after sales customer satisfaction-oriented projects in accordance with the corporate identity principles of the brand, measuring its effect on sales.
▪ Making market researchs and doing a model-based part price index with competitors position.
▪ Pricing of spare parts and accessories in line with the determined strategy. Assessment and reporting of part cost calculations and profit analysis.
▪ Car and motorcycle accessories dealer sales tracking and performance reporting, providing information flow to the dealers, creating campaign accessory packages. Carrying out target, sales and development activities with original accessories supplier Honda-Access Belgium.
▪ Researching new accessories, conducting proposal and evaluation negotiations with local supplier companies. Preparation of brochures and website studies for accessory marketing activities.
▪ Providing accessory sales training and accessory needs determination training to the entire Honda Dealer network