工作内容 - 下属3人
1. 整合营销推广:制定Colorkey品牌年度规划及整合营销方案,包括但不限于品牌营销、新品传
播、电商推广及日常传播。统筹各方资源:推进具体方案的执行。
2. 产品管理:基于新品策略进行产品定位、概念及卖点提炼包装,根据热点趋势,输出创意方案及
各渠道策略,拓展市场份额。
3. 艺人及IP资产管理:负责艺人及知名IP(如HelloKitty等)合作,包括但不限于合作初期商务洽
谈,商务事项安排及素材审核等。
4. 品牌升级:根据品牌升级策略,结合市场定向调研,负责品牌升级时把控品牌向内容及视觉。

Job Task
1. IMC: formulate Colorkey brand annual marketing planning and creative proposal, including
but not limited to brand marketing, new product communication, event/EC marketing and
daily communication. Coordinate the resources of all parties and promote the implementation
of specific plans.
2. Product management: come up with product positioning, concept and selling points based on
the new product strategy. Output creative solutions and various channel strategies as per hot
trends to expand market share.
3. Celebrity and IP assets management: responsible for the cooperation between celebrities and
well-known IP (such as HelloKitty, etc.), including but not limited to business negotiation in the
initial stage of cooperation, business arrangement and material review, etc.
4. Brand upgrade: responsible for the brand content and visual during the upgrading based on
the brand strategy.