巨量引擎(上海)计算机科技有限公司Commercial
ProjectManager,ByteDance,OceanEngine(Shanghai)ComputerScienceCo.,Ltd.
-字节跳动车垂APP 懂车帝商业化项目执行管理,含大型电商项目、OGC 原创栏目、PGC/UGC 评
测,购车节/直播/视频/图文/话题等项目执行管理;熟悉懂车帝&抖音双端直播操作,及字节系APP
竞价广告投放。CommercialprojectexecutionmanagementforDCD(whichisanautomobileadvertisingapplicationownedbyByteDance)incl.large-scalee-commerceprojects,OGCIP
programme,PGC&UGCcarevaluation,carshoppingfestivals&live-broadcasts&videos&articles&
topiccolumns,familiarwithbothDCD&Douyin’slive-broadcastingoperation,andauction-based
advertisingonByteDance’smediaplatforms.
-服务华东KA 车企品牌:吉利汽车、吉利银河、极氪、路特斯、几何、Jeep、大众、奥迪等,基于
不同品牌调性与核心诉求,推荐不同商配产品,极具服务意识和销售思维,下单前助力销售前置对客,
明确商配权益细节,把控执行风险和管理客户预期;下单后高效对接平台内部协同方招商/产品/媒介/
设计/研发/运营,制定项目总体管控表、推进项目如期交付&达成KPI。Forthekeyaccount
automobilecompaniesinEasternChina,includingGeely,GeelyGalaxy,ZEEKR,Lotus,GEOME,Jeep,
Volkswagen,Audi,etc.,recommendingdifferentcommercialproductsbasedondifferentbranding
stylesandprinciplemarketingdemands.Withstrongservicesenseandsalesmindset,fullysupportpre
-salecommunicationwithkeyaccountstoclarifydetailsofcommercialrights,preventexecutionrisk
andwell-managecustomers’expectation;andafter-saleseffectivelycooperatewithinternalteams
(incl.investment&product&media&design&ITdevelopment&platformoperation)toformulate
thegeneralprojectmanagementschedule,andtimelyproceedanddelivertomeettheKPIs.
-抗压力强&多品牌多项目并行,主要商业化内容合作项目:吉利全年购车节电商一级合作&一万公
里长测&玩车公开课、极氪001抖音麦序房情人节直播、路特斯Eletre 懂车帝原创首试等。Multiple-
taskingability&hardworkingunderpressure,maincommercialprojectcases:Geelyfirst-class
cooperationofcarshoppingfestivalsthroughoutthewholeyear,tenthousandkm.testing,track
driving&criticaltests; ZEEKR001’slive-broadcastingonDouyinonValentine’sDay,Lotus
Eletre’sfirsttimetestdrivebyDCDOGCprogramme,etc.

SAM,Fractalist(Beijing)Co.,Ltd.Shanghai Branch
- 服务车企品牌威马、拜腾、吉利、大众、英菲尼迪、捷豹路虎,按品牌调性、用户标签、营销
战役和异业资源,提供会员体系、用户运营、社会化媒体、数字化营销/广告媒体投放、会员体
验活动/品牌中心运营标准等解决方案,以达成拉新促活、留资转化、口碑声量等项目KPI。For
WeltMeister, BYTON, GEELY, Volkswagon, INFINITI, Jaguar & Land Rover, based on the brand
positioning, usertags, marketingcampaignandco-branding resources,to providesolutions incl.
Membership Strategy, User Operation, Social Media, Digital MKT/Media Buy, Experience
Events/BrandCenterSOP,aimedatproject KPIsofregistration&activation, leads&conversions,
WOM& volume.
- 业务部门各项目收入成本总体把控:严格把控项目供应商/外聘顾问成本,提前跟进项目预付
款、进度款和尾款,及相应里程碑节点验收,以保障项目利润率和回款。Revenues&costsgeneral
control for dozens of projects: strictly manage projects’vendor/external expert costs, initially
follow up projects’down payment, progress payment and final payment, as well as related
milestonedeliveryacceptance,toensureprojects’marginrateandpaymentcollection.