➢ Build and drive global SAP OEM and Embedded Platforms marketing, sales and
strategies for SAP products, especially connectivity, mobile applications, device
management, middleware and firmware, drivers, IOT, embedded systems with a focus
on US and APAC.
➢ A main drive force for SAP Semiconductor IP, driver stacks, firmware to the
semiconductor, automotive, mobile phone OEM, managing complex solution sales cycle
and agreement.
➢ Initiated and developed industrial alliances and partners such as Apple, Amazon, Fitbit,
Nest, Green Hills, Microsoft, GM, Ford, BMW, MB, Visteon, Siemens VDO, Continental,
Panasonic, Honeywell, RIM, Harman, Denso, Panasonic, Samsung, LG, Hitachi, and
many other direct customers.
➢ Hunt major accounts to drive net new revenue, orchestrate cross functional teams,
winning many multi-million-dollar license agreements and product contracts.
➢ Managed complete sales cycle from initial contact, business and technical discussion,
roadmap, business and market collaterals, product implementation support to customer
solutions, field service coordination, etc. to drive design wins into production.
➢ Research and Profile major market and product trend by participating industrial shows,
research technical standard and specification forums with emphasis on major industrial
leaders in application and mobile device industry to prioritize the marketing
requirements, define, plan, develop and deliver software products for bundled solutions.
➢ Manage the process to ensure Customers expectations are clearly defined, understood
and communicated across cross functional teams, collaborating between engineering,
business management, finance, legal and sales enablement.