Responsible for all UK&I Distribution, Sales, channel marketing, business
development and launch execution of the Amazfit portfolio.
• Creating and developing clear Sales & channel marketing strategies for each UK&I
region.
• Create the distribution and retail sales strategies to achieve both short term and long-
term targets.
• Deliver new business opportunities and customers to develop our global business
and enhance brand awareness.
• Collaborate with key strategic accounts to achieve mutual sales growth via product
selection.
• Provide commercial insights on product portfolio development including
recommending NPI with strategic accounts to maximize turnover.
• Build and maintain commercial relationships with key industry distribution players and
key retail accounts.
• Lead and execute the NPI strategy while utilizing the brand guidelines for successful
launches.
• Negotiate trade terms to maximize business revenue and suggesting improvements
for the brand and clients while nurturing relationships.
• Effectively communicate the Zepp/Amazfit story, representing the core values of the
brand both internally and externally and carry out presentations to all relevant
accounts to ensure retailer teams are aligned with the brand image and ethos.
• Oversee the creation and distribution of commercial assets (Selling campaign andtraining assets) to support the customer journey.
• Plan the exit stock strategy, to manage stock inventory building on successes and
mitigating any low performance.
• Manage day-to-day distribution units and key account maintenance, including
negotiation, sell through optimisation, payment remittance, communication regarding
shipments and deliveries, contact details and performance reports.
• Continually iterate on current sales processes to improve efficiency and effectiveness.
• Proactively create and update customer-facing resources and order-related
communication — such as payment terms, commercials and promotion support.
• Full P&L accountability

Heading up the Fitbit UK&I Field Sales and Marketing team to drive the key sales and
marketing fundamentals.
• Working with the Senior European Sales & Marketing heads on rolling out key sales
campaigns across the UK&I retailers such as Currys, John Lewis, Harvey Norman.
• Collaborating with the Global head of Retail training to execute Fitbits key messaging
within the UK&I retail market place via my team in the field.
• Working in conjunction with the European marketing team to monitor digital
compliance and identify all opportunities to grow the UK&I business.
• Implement and launch NPI within the retail and online channel.
• Working with external creative agencies to deliver NPI POS execution.

Working with fitbit UK to increase sales and market share within retailers such as
Curry's and John Lewis both high street and airside.
• Develop strong lasting relationships with area and store management staff to
increase category sales and dominance.
• Cascade product knowledge to retail store staff through delivery of interactive training
sessions, either 1:1 or in large groups
• Ensure visual merchandising is compliant in retail partners and maintained to a high
standard
• Implement and launch new products within the retailers channel
• Supply weekly sales data and competitor activity to retail account manager.

Working with retail partners in the channel to increase sales uplift of small appliances
for brands such as AEG and Zanussi.
• Develop key relationships with regional/store management to gain buy in and drive
key company messages/knowledge.
• Negotiate and agree annual targets for the area with head of sales and marketing.
• Persistently explore and implement strategies with senior stakeholders to gain
increased product uplift.
• Create/implement training programmes, deliver interactive coaching and group
training sessions
• Implement and launch new products within the retailers channel
• Regularly visit stores to ensure displays are to agreed merchandised standard while
keeping store partners knowledge to a maximum
• Supply weekly sales data and key insight into channels performance to Head of Sales
and Marketing.
• Manage, Coach and Mentor and small group of 5 Sales Executives to deliver full
account expectations.
• Grown the AEG floorcare/SDA product sales from 15% SOB to 28% SOB within
major retailer.

Working on a fix term basis to deliver key retail sales fundamentals.
• Delivering key performance indicators across area.
• Liaising with stores to increase Sony's SOB via training, Sales days and rapport.
• Monitoring stock and sales to best channel future sales focus.
• In charge of 11 sales staff in which I conduct monthly 1-2-1's and responsible for their
product knowledge, brand awareness, sales skills and motivation on a daily bases.
• Implementing tactical and strategic store plans to maximise Sony sales.

Setting up and managing the Member Benefits Programme for Altitude
Communications, Australia wide.
• Meeting and Liaising with customers to establish their Telecoms requirements.
• Making 'pitches' to potential customers to try to win new business for the company.
• Generating and closing over 300 sales withina6month period.
• Increased companies customer base by 33% withina9month period.
• Successfully setting up the new programme and subsequently leading to a business
buy out.
• Monitor the effectiveness of current campaigns.
• Design and execute marketing strategies in accordance with Members Benefits
Australia.

Managing the whole ThreeUK retail estate.
• Sell in and execute marketing campaigns that focus on sell through within Thee sales
channel.
• Working closely with the MD, gaining buy-in and interacting with the field
management and store teams on a more integrated level.
• Continually exceeded sales targets of 3200 handsets per month, therefore growing
the account.
• Increased the accounts sell through volume from 2600 to 4000 handset sales per
month.
• Took the accounts market share from 3% to 12% with various tactical and strategic
activities.
• Achieved the status of 'fastest growing account'.
• Build up and maintain trusted relationships within the channel.
• Design and execute tactical and strategic sales and marketing activity.
• Working alongside the Channel Marketing team to execute various events and
campaigns.

Working for BlackBerry/RIM's specialist field support and sales team.
• Working alongside 150 stores within Central London.
• Took the London region from 3rd poorest region to top performing and maintained top
spot.
• Continually won awards for highest region growth.
• Day to day running of the sales and communications aspect of the business.
• On-site event management.
• Providing the company with significant feedback that would be important to the
business. eg. Competitor feedback that maybe running with other companies.
• Develop and maintain relationships with staff, Customers and Clients.