MARKET INTELLIGENCE

• Analyze internal and external databases to estimate, model market characteristics such as share, size, potential, segmentation and improve internal productivity.

• Execute quantitative and qualitative market research, update market trend via new investment and market demand for all related industry

• Data investigation and deep-dive market insight linking with marketing activities for products commercialization and increase brand awareness in the marketplace.  

• Providing Ad hoc data as requested by various areas of the business and various product application industries.

COMMERCIAL EXCELLENCE

• Work closely with senior management at HQ to develop marketing plan and business channel strategy that emphasize future growth opportunities with customers in the areas.

• Develop a deep understanding of organization’s products, value propositions, the customer profile, the competition, and the whole ecosystem.

• Update to customer the global trend of product as well new innovation and applied industry.

• Utilize/leverage existing industry relationships to secure introductory meetings ultimately leading to business opportunities with top customers

• Setting up year target with distribution channel, review process in each segment.

• Set up incentive strategic with distribution channel to promote sales volume and value.

Achievement:

Building up market intelligence system and competitive intelligence which enhance profitable growth.

2021 Outstanding Performance with new commercialization and profitable growth $20 Millions Per Year

STRATEGIC MARKETING AND MARKET INTELLIGENCE    
• In charge for Inorganic Chemical with wide range of application Develop new key accounts with both end-user and distributor channels.

• Marketing activities for new products launching and increase brand awareness in the marketplace.  
• Identify and exploit opportunities to implement value added service. 
• Achievement of agreed marketing objectives, sales volumes and contribution targets.
• Provide forecasting and help identify new market trends and opportunities. Proactively identify changes in key market segments and competitive pressures to develop and modify strategies and tactics accordingly
NEW BUSINESS DEVELOPMENT

- Monthly Update New Projects to Vietnam. Identify and exploit opportunities to implement value added services

-Support xBU, country projects in related new factories project and liaising Global Team and RBU team for x Products.
- Market Intelligence via data sourcing, market survey, market research to pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.

- Financial Analysis together with Competitive Intelligence to determine best business segments to pursue to maximize profit levels. Drive implementation of price positioning and value, especially for new products launching and differentiated products in the organization.

Achievement:  Yearly profitable growth with cCM1 more than 65%, volume growth from 20% to 35% , strong in new business development especially new FDI projects to Vietnam. Keep profitable growth with highest cCM1 in Asia Pacific.

2017 Chemical Monomer Asia Pacific Sales Award for new product commercialization.   

2018 Outstanding Performance. Country New Business Development  

2019 Outstanding Performance. Country New Business Development

2020 Promotion, Regional Marketing: Vietnam, Myanmar and Cambodia

Job Description: Report to Sales Manager in Regional Office .

In charge for promoting Simona products for application of orthopedic hospital.

Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. Building marketing plant to approaching key person in hospital and center of orthopedics and rehabilitation  

 Control timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin

 Maintains accurate records of all pricings, sales, and activity reports submitted by all upper management .

Base on the market researching, update competitor‘s information establishing marketing strategy and customers visiting schedule to find out the real demand and opportunity for new products.

Presenting any business problems needed to find out best options, solutions to service to customers aimed to reduce customers’ complaints at best.

Job responsibilities :

Follow up projects, organize market plans and price strategies.

Produce regular sales forecasting and variances analysis.

Liaising with oversea customers for order and other requirement for shipping period and payment term.

Carry out Marketing and Sales Plan together with marketing activities such as exhibition. International and Domestic Exhibition operation.

 Make regular visits to develop top relationship with the aim to close deal and finalize contracts .

Ensure all supporting functions involved in the delivery of agreed customers’ needs. 

Presenting any business problems needed to find out best options, solutions to service to customers aimed to reduce customers’ complaints at best.

Update information, liaising and negotiating with other departments and customers to improve requirements.

Evaluating and promoting staffs with suitable position to matching qualification and pushing up business growth .

Job responsibilities : Report to Regional Manager in Malaysia  

In charge for business development of US Brand OGP , non contact measurement machine in Vietnam

Base on the market researching, update competitor‘s activites, establishing marketing strategy and customers visiting schedule to find out the real demand and opportunity.

Join Marketing Activies together with OGP such as exhibition, event and customer visiting together.

Industry Trend Update, Weekly, Monthly Activities Report with sales forecast and  prospected projects

Job responsibilities : Chemical Division+ Sales and Marketing

In charge for chemical, pharmaceutical ( Daichi Sankyo ) products in corporate with Japanese Network for Vietnam market

Base on the market researching, update information and new business field for monthly plan corporation with other departments at Tokyo and Osaka Head Quarter.

Quarterly organize doctor meeting with distribution channel.

Together with distributors organizing seminar and presentation for products in the whole Vietnam. Establishing marketing strategy and customers visiting schedule to find out the real demand and opportunity for new orders.

Making good relationship with key person in each industry and firm, get along with distributor in solving all complain from customers as well as serve them at best .

Experienced in event and exhibition activities.

Weekly, Monthly, MBO Report with achievement s and market forecast as well as new project report

+ Key Account Management :

Presenting any business problems needed to find out best options, solutions to service to customers aimed to reduce customers’ complaints at best.

Update information, liaising and negotiating with other departments and customers to improve requirements.

Maintain and improve customer‘s relationship in advance.

Achievement : Yearly 10% revenue increase with 3 millions USD . Manage wide range of account such as chemical , plastic resin , medicine etc with strong relationship in related accounts