Enlarge the gap of delivery industry market share by leading a team to develop and manage communication
strategy, incentive optimization, key account co-brand campaign, and CRM utilization, securing the leading position
of foodpanda at the market.
Ÿ Drive significant YoY subscripted users with more than half of them becomes annual plan user (the most loyal
group) by cross-industry partnership, brand campaign, and price strategy.

Founding Product Manager & Business Development Lead. 07/2017– Present
Ÿ Manage a portfolio of products that contributed to revenue and user growth.
Ÿ Develop and execute product launch framework and go-to-market strategy, ensuring alignment with product
roadmap and release plans. Amazon
Ÿ Define user stories and product specifications, and collaborate with cross-functional teams to design and
implement new features and applications, resulting in a 33% user adoption rate.
Ÿ Start from scratch and deliverer a solid 5-year CAGR of +300% in sales volumes by creating a business model
and market strategy, which position distinctive competencies and small market segments.
Ÿ Gained a 7% market share of Taiwan’s sector within only 4 years by establishing an effective ecosystem which
integrated resource in food service, food manufacturing, retail, logistics and supply chain.
Ÿ Generated more than US$6mn revenue per year with only US$400k capital and 5 team member and led all
business development efforts for firm, successfully acquiring more than 1000 B2B clients in diverse sectors
(including 1st tier fast-food chains)
Ÿ Optimized inventory management and decrease the COGS by 12% in 2020 by establishing more accurate data
model and financial forecast.
Ÿ Generated positive, stable, and sustainable operating cash flow, that led company to break even within 0.5
year from scratch, and to have resources to invest in new food-tech and other products.

Sapphire Capital Group
Ÿ Outperformed benchmark by 5% in total return by conducting industries, markets, and company research for fund
management teams in Taiwan and Asia to guide the investment.
Ÿ Analyzed potential investment opportunities, including start-up, early-stage, and pre-IPO companies; supported
fundraising activities; finalized 3 deals which valued more than US$2.5mn in total.