Traditional Marketing Manager | Commercial B2B ||
B2C || D2C
INDUSTRIAL CONSUMER || EDUCATION STARTUP | FINTECH
Projection, Negotiation, Traditional and Digital Marketing, CRM,
Networks, Contents, Campaigns, Fairs and Events.
Annual Marketing Plan; Development, design and
execution of strategies.
Brand and Product Management, integration of offers
and areas involved in the process.
Analysis of tendencies, evaluation of SEO
campaigns, SEM, Networks, Design of Narratives and
Contents for conversion.
Training and Implementation Plans, Operation of the
Marketing area to promote consultative sales.
Brand identity, Design and Execution of campaigns.
Customer Journey, customer retention and loyalty
Analytics, Prospecting, Administration and
establishment of KPI's.
ACHIEVEMENTS
Training and Development of the Marketing Team,
Analysis, Attraction, Loyalty, Lead Generation, Analysis,
Prospecting and Conversion of 45%
Expansion of the Portfolio of Transformation Products
and Solutions for the Industry. Sustainable
Conceptualization, Participation in new Industries.
Increase in sales of 25% per month

EXPERIENCIA
INDUTRIAL CONSTRUCCIÓN || INMOBILIARIO
Clients (AAA), Negotiation, Alliances, Projects, Events and Fairs, Traditional, Digital Marketing.
Outdoor Advertising, CRM, Inbound, Outbound.
Annual Marketing Plan, Structure Analysis, Planning,
Verification and Execution of Marketing and Sales strategies and tactics, for the fulfillment of short, medium and long term objectives.
Project Management, Training, Implementation and
Operation Plans.
Development and Control of the Marketing and Sales
Team.
Public Relations and customer service.
Costumer Journey study for retention and loyalty.
Planning, analysis and control of SEM strategies |
SEO for Lead Generation, Prospecting and
Conversion.
Development of the Marketing and Sales budget.
Production of Events and spaces for attraction and participation in the industry.
Training for the Marketing, sales and operational
team for campaign execution and CRM management
|| Sales Force || hub spot.

ACHIEVEMENTS：
Penetration into new markets.
Lead Generation and Customer Loyalty, Prospecting with a Conversion of up to 15%.
Attraction of new AAA clients such as (FEMSA,MODELO, WAL-MART, FINSA, LIVERPOOL,
SANOFI, DALTON, SANCELA, BRIDGESTONE,TRUPER, GATES, ETC.)
Sale of projects of more than 140 million pesos.
Annual prospection of more than 1,500 million pesos.
Generation and renewal of corporate identity.

Operation & Trade B2B | B2C
CONSUMER / MKT 360°
Alliances, Marketing and ATL and BTL
Operation, Promotion, Fairs and Events.
Pharmaceutical, Traditional and RETAIL.
Marketing Campaigns and Operational control for the displacement and movement of products in the RETAIL and Traditional channel.
Budget management for the distribution and placement of
POP material and Outdoor Advertising.
Purchase of Promotional for LOYALTY campaigns.
Cross Promotions to Boost Sales in POS,
Logistics, coordination and participation in events, Expos and Fairs.
Development and Launch of Trade Marketing strategies at the National level for the visualization, exhibition and movement of Products on the shelf.
Creation, Development and Training and Coordination of field work teams, vendors, Shoppers, coordinators,supervisors and staff of up to 250 promoters.
Advertising and promotion campaigns BTL and ATL at the National level, Stands, Partitions, Experiential, etc.
Control of suppliers and annual budget.
I work with media and advertising agencies.
Negotiation, Alliance and Management with customers
and suppliers.

ACHIEVEMENTS：
Control of Massive National Campaigns, Control of field personnel and material with a turnover of less than 5%.
50% increase in brand presence in POS and shelves
Increase in sales of the service portfolio with an increase in billing of more than 45%.
Attraction of new clients (NADRO, CHEDRAUI,
COMERCIAL MEXICANA, WAL-MART, BACARDI,
SABRITAS, BAFAR, GATORADE).
Negotiation of Display and Spaces on the floor,
Reduction of the investment for payment of spaces.

FINANCIAL & CONSUMER
Control of ATM and Direct Mail Campaigns
Strategic Alliances, Budget Control, Public
Relations
Control and Negotiation with suppliers
Attraction of New Partners, Business Partners and
internal Areas.
Tropicalization of the campaigns.
Interaction and inter-area alignments for the development
of the offer.
Alignment of campaign and product standards.
Campaign Budget Management.
Offer of Products and campaigns to SMEs
Attraction of new Prospects and Clients.
Strategic Planning for the Negotiation, Production and
Distribution of the material of the Attraction and Loyalty
Campaigns.
ACHIEVEMENTS
Attraction and generation of new Alliances.
Optimization of response times to Internal and
External Clients.
Reduction of the process and control of External
Suppliers.
Agency response efficiency.

Trade Marketing BTL | ATL
CONSUMER
Coordination of strategies for the best performance of the promotion and brand presence.
Market prospecting, negotiations and impulse events.
Opening of sales channels.
Control of field personnel.
Modern and Traditional channel POS cross promotion.
Promotion, Market Analysis, Mkt Radical
Strategies, Training.
ACHIEVEMENTS
Increase in brand participation by 23%.
Floor negotiations and exhibition in POS,
Brand presence 30%.

New Business ATL | BTL
CONSUMER
Training, Event Coordination, Promotion,
Payroll, B2B Offer.
Distribution planograms, Product placement in POS, Inventories, POP Material.
Recruitment, Supervision and Training of field personnel
(Supervisors, Coordinators, Promoters, Shoppers,Demonstrators, Hostesses, etc.)
Presence of New Launches in Retail and Wholesalers.
Display and Implementation of POP materials in POS, exhibitions, stores, influence sites.
Communication and public relations.
Coordination and participation in Events and Fairs.
Diversification of services and attraction of New Clients.
ACHIEVEMENTS
Attraction of new clients (WALMART, EL OSO,BAFAR, ).
Negotiation of Display and floor space, Reduction of
investment for payment of exhibition spaces.
Opening of new chains at the launch of Kodak
Kiosks.
Reduction in input losses for seasonal campaigns by 3% National Level.

COMMERCIAL & LOGISTICAL PHARMA
Launch of Products, Negotiation of Chains,
Attention to Wholesalers and Specialists.
Negotiation for participation in the OTC (Over-the-counter) product market in Supermarkets and
Wholesalers Presence and assembly of exhibitions in POS.
Negotiation of Promotions and Product Offers to increase purchase and supply.
Training to optimize inventories and have better product and category options.
Brand presence with better displays and placement of
POP material.
Launch of Mystery Shoppers strategies to probe brand presence and recommendation in
sales and loyalty campaigns.
ACHIEVEMENTS
Brand presence in Pharmacies, Supermarkets and
Wholesalers.
Brand loyalty in Points of Sale by vendors in the exhibitor.
Positioning of B3 Energy Drinks in Walmart Self-
Service Chains and ISSTE Stores.