Leading the company's overall personnel structure, recruiting team leaders for major products,
technologies, operations, markets, brands, risk control, UED, asset management quantification,
and liquidity, managing 140 remote employees, 70 on-site employees, and 40 foreign employees
(members From first- and second-tier exchanges such as OKX, Huobi, BHEX, IDAX, Kucoin, etc.)
Build exchange product business from 0-1, carry out product reconstruction of Spot trading and
Perpetual trading, matching engine, and clearing systems, lead UED upgrades and rebuild of App
and web terminals, and lead the design of binary options products and dual-currency wealth
management products. Spot and Perpetual liquidity system, liquidity hedging and net position
hedging logic design
Build the exchange brand and media matrix from 0-1, publicize and distribute more than 400
domestic and overseas media, and carry out refined operation and delivery for YouTube, Twitter,
Facebook, etc.
Set up offsite and on-site foreign market teams, formulate delivery plans for key conversion
countries, and build operation funnels with the AARRR channel conversion method. From the
community, social media, KOLs and cooperation channels, the cumulative distribution channels
have exceeded 30,000 contents, and the actual cost of 240,000 USDT
Coordinate exchange and traditional business accounting management methods with the
internal accounting, finance, reporting and operation departments of the group, train internal
departments, and report directly to the deputy director of the group

Development and oversight of a cohesive marketing plan to increase member acquisition and
growth across brand and content channel
Leading the integrated development of cross-channel campaigns spanning a variety of teams
and platforms within the sales and marketing ecosystem of Bitop Cryptocurrency Exchange
Set key content and marketing KPIs in accordance with key business needs
Reporting on key campaign metrics and information
Support customer profiling and determine propensity modeling in support of both acquisition
and retention segments
Partnership with performance marketing and business-to-business marketing groups
Work with key business stakeholders to determine accurate resource allocation and oversight of
the internal marketing agency teams (creative and content)
Management and oversight of marketing spend, in alignment with business partners as well as
delivery of efficient agency and supplier investment
Participate in monthly/quarterly/annual goal setting

Build a cryptocurrency exchange from 0-1
Formed the exchange technical team with the Coinmex technical team, and only 11 people were
used to build the exchange and put it into operation
Completed angel round financing of 3 million RMB
Lead the design of multi-signature online and offline cold wallet signature machines and
operation and maintenance security content, complete the exchange code audit with Knownsec,
and build a privatized VPN
Cooperate with Hong Kong KOL Bishao to develop communities and attract traffic in Hong Kong
Launch Spot trading and perpetual trading, complete the design of liquidity robots, reach the
liquidity level of first-tier exchanges, and provide real-time arbitrage trading functions
Cooperate with WAN Chain, ChainX and Tezos official and community exchanges Soft Staking
program, combined with the project node pledge mining to provide exchange-free mining
services, the projects promises to provide temporary pledge liquidity to meet exchange users'
withdrawals need

Manage and direct all daily operations and business units (Operations, Marketing, IT, BD,Finance, CS, HR, etc), while implementing new policies and processes to effectively mitigate key
business risks and keep all teams performing at accelerated levels
Set comprehensive OKRs for performance and growth for both teams and individuals
Employ various initiatives to coach employees, optimize their performance and grow the
management team’s capabilities
Spearhead strategies and cross-functional projects that steer the company’s future in a positive
direction for regulatory compliance, user-centric growth and operation efficiency
Keep an eye on UV/PV,DAU, customer trading volume and exchange profit change, adjust
promotion activities accordingly
Pre-ICO and ICO project review, listing evaluation, project tracking stratergy including code
compliance evaluation, business evaluation, foundation compliance evaluation etc.
Understand the company's products and users through data, formulate improvement plans,
activate or expand user growth channels, and promote user growth and activity

1. Negotiate business cooperation with Bandit and establish agency authorization in Greater China and Southeast Asia
2. Be fully responsible for the marketing, sales, after-sales, training and brand operation of the Bandit brand in the region it represents
3. According to the characteristics of the product, formulate marketing strategies for three different industries led by the forestry, garden and biomass energy industries
4. Cooperate with the Commercial Section of the U.S. Embassy to carry out strategic promotion and sales channel expansion with the relevant fire prevention departments of the Ministry of Forestry on forestry lawn mowers
5. Expand the application of large-scale horizontal crushing and grinding machines in biomass thermal power and clean energy thermal power enterprises in Greater China and Southeast Asia, such as Kaidi Power and National Energy Group
6. Cooperate with municipal garden-related enterprises and associations in Shanghai and other municipalities to expand the sales channels of small trailerable branch crushers
7. According to the customized requirements of customers, the first order was completed in 2012, and two 3500T forestry lawn mowers were sold, with a price of about 12 million yuan
8. Daily sales and brand operation management of Yousen International Trade Co., Ltd

Polaris is a world-class manufacturer of luxury ATVs from the United States, and the excellent off-road performance and handling of Polaris ATVs have made Polaris an industry leader. Consumer-grade products belong to semi-durable consumer goods, semi-luxury goods, and industrial-grade products belong to US military partners.
1. Develop dealers in the north of the Yangtze River, formulate rules for screening dealers, and follow up on the selection of dealers
2. Assist dealers to choose store addresses, and dealers will provide 3-4 different locations and provide corresponding market analysis reports
3. Coordinate with a third party to conduct research according to the market research report provided by the dealer, conduct on-site site inspection and analyze the feasibility of site selection
4. Coordinate with the marketing department, sales department, finance department and operation department to complete the site selection and opening process
5. Assist dealers to complete personnel recruitment and coordinate sales, marketing, operation and technical training
6. Prepare for the opening ceremony and local marketing activities, and assist the marketing and operation departments to complete the opening ceremony and the first event
7. Improve the customer management system, collect customer information from dealers in various provinces, and formulate sales and marketing activity plans
8. Develop and track government procurement orders, and coordinate the technical department, marketing department, logistics department and distributors to complete the purchase orders according to the specific requirements of each customer
9. Formulate the annual tasks of dealers, understand the sales situation of dealers and formulate corresponding strategies to assist dealers in increasing sales
Performance: Two years after the complete blank market, 6 dealers in the northern region were developed, with sales of 8 million in the first year and 10 million in the following year.

Regional franchise distributor management, develop new franchise stores and promote regional
brand occupation
Regional accounting receivable monitoring
According to sales report, analyze the inventory level, in order to make promotion or
replenishment respectively
Provide proper help to distributors on blank market development, give suggestions to poor
sales franchises
Visit franchise irregularly, keep franchises’ display and decoration meet company's requirement
Evaluate distributor level annually according to sales target meeting situation
Negotiate with franchise manager on annual sales target
Provide essential training for distributor staff, teach distributors store management process and
incentive mechanism
Set up annual marketing budget to assist distributor on marketing promotion activities

Take charge of sales and promotion of industrial electronic components, develop potential
customer and maintain existing resources
Control the stock and logistic, control and optimize the sales cost
Quote to distributor and end user, monitor AR and project process, exchange information with