Direct Report: Head of Strategy & Marketing (Santiago Rico)
Responsibilities:
• Responsible for proposals, feasibility analysis and implementation of strategic projects for the group's longs
business
• Analysis of the longs market in Mexico, competitors, main players, market share, to understand the
possibilities for improvement of the group
• Development of "Deep Dive" documents on topics that influence the longs market in Mexico
• Analysis of financial, operational and market viability for strategic businesses of the group
• Coordination of the different teams of the group for the generation of results documents for corporate
• Supervision, analysis, and guidance of results from other areas in studies related to possible new and/or
developing projects
Main achievements:
• Development of strategic projects for the long business, such as rebar winding, quenching, cut & bend
project, acquisition of new drawing machines for high strength thin gauge wire rod for the mattress
manufacturing market, etc.
• Generation of the ramp-up curve for the new Lázaro Cardenas hot-roll mill, with its respective analysis of
financial results adjusted for changes in the market vs. approval of the project at the end of 2017.
• Adjustments in the mix of products (dimensional and grades) for the possible project of the pickling line to
be able to manufacture a final product with greater added value and to allow the projection of the
manufacture of the cold and galvanized mill in the future.
• Creation and monitoring of electricity and natural gas contracts
• Generation of antidumping case for slab from Brazil and Russia at unfair prices, damaging the sale of
national product
直接汇报对象：战略与营销主管（圣地亚哥Rico）
职责：
•负责集团长期战略项目的提案、可行性分析和实施商业
•分析墨西哥的长期市场、竞争对手、主要参与者和市场份额，以了解团队改进的可能性
•就影响墨西哥多头市场的主题开发“深度挖掘”文件
•分析集团战略业务的财务、运营和市场可行性
•协调小组的不同团队，为公司编制成果文件
•监督、分析和指导与可能的新的和/或开发项目
主要成果：
•为长期业务开发战略项目，如钢筋缠绕、淬火、切割和弯曲项目，采购床垫用高强度薄规格线材的新型拉丝机制造市场等。
•为新的Lázaro Cardenas热轧机生成爬坡曲线，并对其进行相应分析财务业绩根据市场变化与2017年底项目批准情况进行了调整。
•为酸洗线的可能项目调整产品组合（尺寸和等级）能够制造具有更大附加值的最终产品，并允许
未来冷镀锌轧机的制造。
•电力和天然气合同的创建和监控
•巴西和俄罗斯以不公平的价格对板坯提起反倾销诉讼，损害了国民产品

Direct Report: Marketing and Strategy Director (Santiago Rico)
Responsibilities:
• Develop the analysis of "Go to Market" for the new and approved HSM in Mexico (Know the potential
customers, purchase volumes, qualities, sizes, regions of the country and sale prices)
• To know the detail of the apparent national consumption of steel from flat products in Mexico, in order to
identify the supply-demand balance and in turn the accessible volume for each product
• Along with corporate strategy and CCM, we segment the national market to understand the segments that
are most attractive to AMM and in which AMM is more competitive to finally generate value proposals for
each segment
• Generation of different scenarios to determine the strategy of the segment of flat products, due to section
232 with US Main achievements:
• Despite the lack of information, it was possible to generate a database of final clients of flat steel from Mexico, with its regions of the country, type of product, segment to which they belong, etc. This was a key piece for the analysis of "Go to Market" and segmentation
直接汇报对象：市场营销和战略总监（Santiago Rico）
职责：
•为墨西哥新的和批准的HSM开发“走向市场”分析（了解潜力客户、采购量、质量、规模、国家地区和销售价格）
•了解墨西哥扁平产品的钢材表观全国消费量的详细信息，以便确定供需平衡，进而确定每种产品的可访问量
•除了企业战略和CCM，我们还对全国市场进行了细分，以了解对AMM最具吸引力，并且AMM在最终产生价值建议方面更有竞争力每个分段
•产生不同的场景，以确定扁平产品细分市场的战略
主要成就：
•尽管缺乏信息，但可以生成墨西哥扁钢最终客户的数据库，包括该国的地区、产品类型、所属细分市场等。这是分析“走向市场”和细分市场的关键部分

Direct Report: Marketing Director (Santiago Rico)
Responsibilities:
• Develop Downstream project (980,000 million dollars) flat products mill to generate rolls of hot and cold
steel sheet
• Market analysis of maquila Mx project - We generate slab in Mx, we send it to Calvert Alabama and we
return the finished product for its promotion and sale in Mx.
• Implementation of "Marketing Best Practices" - ArcelorMittal's worldwide internal project to homogenize the
marketing processes, prices, reports, communication, etc. of all the business units.
Main achievements:
• Possible start of Downstream project in 6 months (June 2017)
直接汇报对象：市场总监（Santiago Rico）
职责：
•开发下游项目（98亿美元）扁平产品轧机，以生产冷热轧辊钢板
•maquila Mx项目的市场分析-我们在Mx生产板坯，我们将其发送给阿拉巴马州的Calvert，我们
将成品退回Mx进行促销和销售。
•实施“营销最佳实践”-安赛乐米塔尔的全球内部项目，以使所有业务部门的营销流程、价格、报告、沟通等。
主要成果：
•下游项目可能在6个月内启动（2017年6月）

Direct Report: Sales Manager (Magaly Ávila)
Responsibilities:
• Management of key accounts rebar sales to builders
• Order Management
• Portfolio control
• Organization of deliveries
• Negotiation of new orders
Main achievements:
• Closing the largest order of the area in its history ($ 270,000,000 + VAT) Train Mx-Tol project
• Decrease in past due loans (5% higher than 7 days)
• Sale of new product special value added (Grupo Danhos rebar grade 56)
直接汇报对象：销售经理（MagalyÁvila）
职责：
•向建筑商销售钢筋的主要客户管理
•订单管理
•投资组合控制
•交货组织
•新订单谈判
主要成果：
•完成该地区历史上最大的订单（270000000美元+增值税）Train Mx Tol项目
•逾期贷款减少（比7天增加5%）
•销售新产品特殊附加值（Grupo Danhos 56级钢筋）

Italian Furniture Store / Interior Design Proposal.
Direct Report: Owner / Managing Director (Gilda Guss)
Responsibilities:
• Store management (hiring, payroll, staff training, etc.)
• Import Logistics
• Programming and supervision of deliveries
• Proposed interior design and custom furnishing
Main achievements:
• Sale of the largest project in the history of the store (2M pesos in furniture for a house)
• Reduction of old inventory behind (Outlet sales, reduction by approx. 40%)
• Introduction on Expos (Increase of general sales 10%)
意大利家具店/室内设计方案。
直接汇报对象：所有者/总经理（Gilda Guss）
职责：
•门店管理（招聘、工资、员工培训等）
•进口物流
•交付的规划和监督
•建议的室内设计和定制家具
主要成果：
•出售该店历史上最大的项目（一栋房子的家具价值200万比索）
•减少旧库存（门店销售额，减少约40%）
•博览会介绍（一般销售额增长10%）

Firm of architects (Design of houses, hotels, offices, furniture of departmental stores, etc.)
Direct Report: Owner / Managing Director (Juan José Espiñeira)
Responsibilities:
• Management, supervision and control of total construction
• General project design
• Choice of contractors
• Budget Control
• Interior design
Main achievements:
• Completion of high-level housing project with furniture (6M USD)
• Design of corporate watchmaker's office (HUBLOT)
建筑师事务所（房屋、酒店、办公室、百货公司家具等的设计）
直接汇报对象：所有者/总经理（Juan JoséEspiñeira）
职责：
•全面施工的管理、监督和控制
•总体项目设计
•承包商的选择
•预算控制
•室内设计
主要成果：
•完成带家具的高层住宅项目（600万美元）
•企业制表师办公室（HUBLOT）的设计

Direct Report: Customers
Responsibilities:
• Prospect customers
• Subcontract and get contractors for quotes and project execution
Main achievements:
• Design and construction of small scale projects (e.g. bathrooms department 100-150 thousand pesos)
• Execution of executive project building of departments in zone rosa
• Integral design of luxury apartment building zone Interlomas (building "Condo Hotel", design of amenities, logo, concept, zoning, exteriors, interior design and Pent-house furnishing, etc. 80M project of pesos)
直接汇报对象：客户
职责：
•潜在客户
•分包并获得承包商进行报价和项目执行
主要成果：
•小型项目的设计和施工（例如浴室部门100-15万比索）
•执行rosa区各部门的执行项目建设
•Interlomas豪华公寓楼区域的整体设计（建筑“Condo Hotel”，设施、标志、概念、分区、外部、内部设计和阁楼家具等设计，8000万比索项目）

Firm of architects specializing in residential buildings Position:
Direct Report: Partner (Jonathan Hernández)
Responsibilities:
• Analysis of properties for sale
• Market analysis
• Management of personnel in payroll and subcontractors
• Remodeling Design
• Quotation study and financial run
• Management of funds and payroll
• Real estate sale process
Main achievements:
• Purchase, remodeling and sale of housing in the southern area of CDMX (annual profit of 1.5M pesos)
• Purchase, remodeling and sale of housing in the southern area of CDMX (utility in 8 months of 2.0M pesos)
• Design and construction of 20 residential properties
专业从事住宅建筑的建筑师事务所职位：
直接报告对象：合伙人（Jonathan Hernández）
职责：
•待售房产分析
•市场分析
•工资单和分包商人员的管理
•改造设计
•报价研究和财务运行
•资金和工资管理
•房地产销售流程
主要成果：
•购买、改造和出售CDMX南部地区的住房（年利润150万比索）
•购买、改造和出售CDMX南部地区的住房（8个月内的公用事业费为200万比索）
•设计和建造20处住宅物业

Italian Furniture Store / Interior Design Proposal
Direct Report: Owner (Gilda Guss)
Responsibilities:
• The process of selling Italian furniture
• Review of purchase orders and orders
• Supervision of furniture delivery
• Promotion, diffusion and marketing of the French brand (designer Phillipe Starck)
Main achievements:
• The largest restaurant sale (Suntory Lomas)
• Placement of "Flagship Store" in 10 points of Mx. French brand
• Design and supervision of store remodeling (Studio Interni)
意大利家具店/室内设计方案
直接汇报对象：业主（Gilda Guss）
职责：
•销售意大利家具的过程
•审查采购订单和订单
•监督家具交付
•法国品牌的推广、传播和营销（设计师Phillipe Starck）
主要成果：
•最大的餐厅销售（三得利Lomas）
•在Mx.French品牌的10个点中放置“旗舰店”
•商店改造的设计和监督（Studio Interni）

Firm of architecture and carpentry specializing in the remodeling of corporate offices
Direct Report: Managing Director (Federico Barroso)
Responsibilities:
• Work supervision
• Weekly payroll management
• Payment of employees (subcontractors)
• Reports of progress in weekly meetings with clients
Main achievements:
• Remodeling of 600 m2 offices in Lomas de Chapultepec (Haynes & Boone Law Firm)
• Remodeling of offices 1350 m2 in Loma de Chapultepec (Cadbury & Schweppes)
专门从事公司办公室改造的建筑和木工公司
直接汇报对象：董事总经理（Federico Barroso）
职责：
•工作监督
•每周工资管理
•员工（分包商）的付款
•与客户每周会议的进展报告
主要成果：
•改造Lomas de Chapultepec（Haynes&Boone律师事务所）600平方米的办公室
•改造Loma de Chapultepec（吉百利和施韦普斯）1350平方米的办公室