o Sales ofgalvanize steel for automotive industries (~500 MUSD/year)
o Maximize the contribution ofthe companyby selling more productive items and higher value products.
o Procurement ofrawmaterial (hotrolled steel) for around 400 MUSD/ year.

o Guaranteethe commercialpositioning ofthe company in Mexico and the US.
o Short and long-term sells forecast.
o Detection ofcommercial opportunities, CAPEX andM&A valuations.
o Commercial management control; KPI’s, intra-sites for the presidency andboard ofdirectors.
o Measurement andparticipation in the market byregion, product and player. As well as defining
strategies to increase market share and contribution.
o Relationship and monitoring with Chambers and government institutions.
o Active participation in the assembly ofinstitutional cases / dumping vs. imports.

o Investment andproject evaluations.
o Margin calculation for sales in Mexico and the US.
o Pricing administration and inter-company transferpolicy and anti-dumping evaluation.