Responsible for daily affairs management of the overseas business unit, including
market strategy planning, annual budgeting, new product planning, team training, and
key material supply chain management.
• Held full P/L management authority, drove 46% sales revenue growth in 2022,
established sales network with over 200 partners across Asian Pacific, Europe,
America, Middle East and Africa.
• Spearheaded organizational restructuring and change management initiatives that
transformed the organization into cross-functional, customer focus team that produced
striking increases in internal efficiency while improving responsiveness and solutions
to customers’ challenge.
• Established a self-owned brand business division, provide executive guidance for
sales, marketing, and production. lead the team to develop sales channel in emerging
market areas.
• Responsible for marketing activities for overseas business unit, including developing
online and offline promotional strategies, organizing participation in overseas
exhibitions, etc.
Website: http://belfryecho.com
Product: Luxury hardware and bath accessories. Gate door, copper door and accessories.

Product: Luxury hardware and bath accessories. Gate door, copper door and accessories.
Provide executive guidance for operations, sales, marketing, finance and human
resource for European, Hong Kong and China mainland operations including a
research centre in UK, Headquarter in Hong Kong and Branch in China mainland.
• Held full P/L management authority, drove 37% profitable revenue growth,
• Supply Chain Management of the following famous brands, successfully established
the authorized partnership in Greater China market:
- Noblesse of Germany -- electronic access door and entrance gateway.
- Water Game of France -- electronic control whirlpool bathtub
- Cristal Et Bronze of France -- bathroom accessories
- Sherle Wagner of the United States – high class toiletry product and bathroom
accessories
• Spearheaded organizational restructuring and change management initiatives that
transformed the organization into cross-functional, customer focus team that produced
striking increases in internal efficiency while improving responsiveness and solutions
to customers’ challenge.
• Serving as visionary and driving force behind numerous other initiatives, including:
- Product sourcing improvement
- Business process enhancement
- Best practices implementation
- Installation/maintenance cost reduction
- Inventory control and reduction
• Started as Branch Manager and promoted to Managing Director.

Hiring, training, developing and supervising team members of Project Dept.
• Responsible for all aspects of project operations for Greater China market.
• Manage multiple million-dollar projects simultaneously and successfully completed
over 20 projects with customers and partners.
• Directed and coordinated activities of Project Depts to ensure project progressed on
schedule and within prescribed budget.
• Started as Project Manager and promoted to Project Director.
Website: https://global.sharp/products/device/index.html
Product -- Electronic components

Lead the charge to increase base of customer distribution in Greater China markets,
achieved TOP3 market share in LED COB product category, a challenge previously
attempted and failed by predecessors. Sales turnover reached 2 million US dollars per
month.
Provide team leadership and manage distributions that successfully won brand
recognition and established exclusive partnership with TOP3 brands in China market.
Responsible for the maintenance and management of 7 distribution agents, Organised
sale budget plan and supported their growth in all aspects. Update the product
technology and provide training when launching new products.
Improve customer relationship management by taking care of any queries of product
knowledge. Closely monitor after sales service to optimize customer satisfaction.
Increase the investment in the development of prime customers and built-up close
relationships with them. Cooperate with the colleagues from Japan and bridging the
strategic partnership with prime customer.
Organize distributors to conduct market research and analyse the actual needs of
customers, regularly feedback the latest market information. Transferred the data to
Japan headquarter so as to determine the direction of the new products.
Responsible for formulating regional marketing plans and integrating resources to
promote the product on the right channel and media.
Website: https://www.baikang.cn/
Product: LED lens, optical lens.

Product: LED lens, optical lens.
2011.01-2012.12 Sales & Marketing Director
2009.08-2010.12 Sales Dept. Manager
2009.01-2009.08 Sales Manager
2008.08-2008.12 Sales Representative
● Started as a sales representative on joining the company and was promoted to
business manager after half a year. Responsible for the development of the global
LED market.
● Cooperate with the domestic and overseas sales team of about 30 people, built up
team structure and organized team training. Organized team sales performance and
motivated the team to expand the market.
● Formulate the brand's annual marketing strategy. Established brand publicity and
optimized promotion channels. Maximized brand awareness and product exposure.
● Lead the team to expand the market by organizing and participating in international
exhibitions in Hong Kong, Germany, and other places.
● Directly responsible for the development and maintenance of KA customers Expand
and maintain about 10 KA customers in Europe and the United States.
● Responsible for the sale budgeting and control the cost of sales expenditure.