Developing and implementing sales and marketing strategies aligning with organizational goals.
• Managing and mentoring the internal team, supplying guidance on effective selling techniques, and customer
engagement.
• Conducting thorough market research within the industry, finding opportunities, trends, and potential areas for growth.
• Building and keeping strong relationships with key clients and partners in the sector ensuring customer satisfaction.
• Staying updated on industry products and technologies, providing expertise to the sales team.
• Developing and overseeing budgets, ensuring the best allocation of resources for largest ROI.
• Working closely with cross-functional teams to ensure a cohesive approach to market needs.
• Analyzing sales data and market trends to forecast future sales and strategic decision-making.
• Monitoring competitors, understanding their strategies and market positioning to support a competitive edge.
• Planning and executing marketing campaigns, promotions, and events tailored to the industry, increasing brand
visibility and product awareness.

Developed and executed comprehensive marketing strategies to promote P&WC engines to target customers and
markets.
• Conducted market research and analysis to identify customer needs, market trends, and competitor activities in the
aerospace industry.
• Coordinated and produced financial documents such as budgets, estimates, and contracts.
• Established distribution networks for products and services, started market research studies and analyzed their findings,
helped in product development, and directed and evaluated the marketing strategies of establishments.

Communicated the vision and articulated customer value of new products to the sales team and developed sales tools
that helped the selling process. Increased brand awareness and position as an innovative leader in our industry.
• Continuously developed a knowledge and understanding of the local industrial automation and networking market(s)
and selected the products from the portfolio which are applicable, and which will best help in achieving the sales
budget.
• Negotiated contracts/Purchase orders with clients/suppliers. Supplied Monthly/Quarterly reports on Proposals and
Market Intelligence.
• Recommended pricing strategies and provided directions to align sales with best value selling proposition.
• Developed project cost estimates including engineering, equipment, Labor, and commissioning costs.

Decided the key strategy of business development activities at management level for international business.
• Exceeded order booking and generating revenue with proven ability and in-depth knowledge of market trends of
Automation, PLC, and Software products.
• Established agents for export market and received appreciation from clients for outstanding accomplishments.
• Supported Sales for the International business by preparing detailed technical and commercial proposals besides
formulating proposals in support of growth initiates including Aftermarket, Automation and Controls, Microgrid and
energy transition projects.
• Participated in detailed project hand-off and support ongoing Projects by helping to capture "Extras" on projects which
were beyond the original specifications.
• Developed subcontractor scope for construction estimates. Developed value-added solutions beyond the standard
specifications to supply greater customer value differentiating company Solutions from that of our competition.

Developed marketing strategies that broadened brand awareness.
• Identified sales opportunities for EMEA region, improved market shares, order booking to achieve targets.
• Reviewed all contracts, negotiated, and implemented contract variations, within the organization to minimize contract
and business risk.
• Led the team responsible for the overall planning and scheduling of assigned projects including monitoring and
reporting. The total workforce reported directly and indirectly viz Managers, Planners, Engineers, Supervisors and
Technicians was two thousand people.
• Engaged in negotiations with clients, suppliers, and partners, ensuring favorable terms for the organization while
keeping positive relationships.
• Defined and tracked key performance indicators (KPIs) to measure the success of sales and marketing initiatives,
adjusting strategies as needed.
• Stay informed about industry regulations and standards, ensuring that all sales and marketing activities follow legal
requirements.
• Engaged in ongoing training and development programs for the sales team, keeping abreast of industry changes and
enhancing skills.
• Planned tender milestones and checked deadlines to ensure prompt approvals, proposal development and submission.
• Performed analyses and drove the internal approval process prior to offer submission.
• Reviewed enquiry Terms and Conditions and arrived at proper clarifications and exceptions as necessary, in
consultation with legal/risk management.
• Shared oversight in the preparation and compilation of all documents needed to complete the offer submission.
• Controlled quality and accuracy of the offer and ensured the best solution to the customer.
• Developed an effective network across all business units and functions of the company.
• Actively took part in Campaigns, Management System and Health, Security, and Environment programs.
• Reported any existing or potential nonconformities to senior management.

Generated enquiries from end-users and contractors.
• Engaged in techno-commercial discussion with clients and factories.
• Coordinated with ABB factories and sent pre-qualification documents for products.
• Exposed to project management and supply chain activities as part of submitting quotations for large substation tenders.

Prepared tender and contract Specifications for electrical substations.
• Engaged in clarifications and discussions with customers/end-users to align with the project design.
• Planned, tracked and ensured that the project is completed within the scope, budget and time.