Reporting to the European Commercial Manager.
Leading senior Iberian sales team in order to achieve the Group defined targets, KPI’s and continuous
growth and profitability in coordination with the available capacity. Development of new customer
portfolio and improving the relationship with existing ones through the available communication
channels. Coordination of Inside Sales team and Outside Sales team in a continuous changing
environment due to a fast transformation of the Group organization and product portfolio. Definition of
Budget and tracking the sales plan to keep the Group leading position in Iberia taking into account credit
and risk management. Coordination of all sales and marketing activities in Iberia through sales team,
agents and distributors.
Business development manager for new polymer products (HFFR) developed and dedicated to the Wire
& Cable business across Europe. Definition of the strategic sales plan, product roadmap and marketing
plan in order to achieve the budget in coordination with the existing available capacity. Participation of
new investment plan in order to improve profitability and increasing capacity. Successful kick-of in
2020, 2022 & 2023 achieving defined profitability, volume and customer diversification. Introduction
of completely new product portfolio in different type of cable manufacturers dedicated to different
segments: Fiber Optic and Datacom, Energy and Specialties.

Reporting to the CCO in Iberia and South Europe Industrial Specialties Business Unit.
Commercialization of Industrial Specialties and Oil & Gas products in Iberia utilizing the product
available across Prysmian Group organization in order to achieve the sales targets. Define the strategy
and business plan in Iberia to develop and increase sales across the region and satisfy the Industrial
customer needs.
Leading the medium and long term strategy in sales policy, product development needs, communication
and other marketing and brand program to set up a leading position in the market.
Track sales plan, forecast and KPI progress leading the Industrial Sales team in Iberia. Define price
strategy, individual targets, territory coverage and Key Account definition.
Supervision of all activities related to sales support, customer service, CRM (Salesforce), marketing
intelligence, credit and risk management of Industrial customers and account receivables

IEC member (International Electrotechnical Commission), TC18 SC18A, MT18, MT2. Standarization
of shipboard and offshore applications.
International sales management under General Cable EMEA, headquartered in Barcelona. Sales leader
reporting to Senior Sales VP & GM Specialty B.U. for Oil & Gas and shipbuilding industry in Asia,
Europe, Middle East, United States, Canada and UK.
Management of existing customers but also developing new business in different regions and new
customers.
Contract negotiation, identification of best sales channels and management of multiple sales agents in
different regions in coordination with sales offices with an international scope.
Preparation of strategic plan and sales plan for the Oil & Gas and Shipbuilding sector in order to achieve
the budget.
Coordination of Inside Sales and Outside Sales team based in Barcelona and Paris in order to improve
the sales service for a wide number of EPC’s and Shipyards. NPCC, Petrofac, Technip, Tecnicas
Reunidas, Dragados Offshore, Aker Solutions, COOEC, CNOOC, McDermott, IHI Japan, CSBC
Taiwan, Woodside Australia, Keppel Fels, Keppel Shipyard, Worley Parsons, Drydocks, EAS Brazil,
Saipem and Navantia are examples of the customer base.
Also distributors located all around the world such as Anixter, Rexel, Wholesale Electric, Keppel, R&M

IEC, TC18 SC18A y WG12 CENELEC. IEC member (International Electrotechnical Commission) and
CENELEC representing Spain.
Product management for special cables: Oil & Gas, Mining, Railways, and other rubber special cables.
Marketing analysis. New special cable solutions development for new applications according to
market demand. Technical-sales product coordination.
Special cable category manager: evaluation and qualification of suppliers.
Coordination of Marketing activities, catalogue and media publications for new product launching.
Sales budget & forecast management: Profit & Loses analysis for special cable B.U.
Key Account Manager for Navantia, CAF and Keppel Fels.

Product certification manager for the products manufactured in Spain under the EMEA headquarters.
Member of AENOR Certification group. Managing the certification and homologation process under
national, international and customer standards in limited time and budget.
Responsible for the company qualification with Spanish and European Utilities.
Quality Systems Manager maintaining and improving the management system according to ISO 9001
but also other customer requirements. Yearly revision of the Quality Policy, Quality Manual.
Responsible for KPI implementation and analysis in regular basis to achieve customer service
excellence under the continuous improvement plan. Also managing Customer non conformities from
an internal coordination role to the customer service.
Patent coordinator of EMEA organization.

Project manager for oil & gas projects, subsea cable projects and certification. This role requires
leadership in a wide number or areas from product definition, planning, manufacturing, quality control
and project documentation to the logistics and goods delivery according to demanding customer
specification and challenging delivery commitments.
Quality Assurance Technician leading quality and product audits but also ISO 9001 internal and
External system audit.
Coordination and improvement of processes related to the non-conformity management for internal
NCR’s and customer NCR’s under the continuous improvement plan defined by the quality program.
Preparation of Quality Control Plans, Type Testing plans and inspections with Bureau Veritas, ABS,
DNV, AENOR and specific oil and gas customers.
Validation of quality control and measurement systems in manufacturing process. Implementation of
on-process controls.
Quality KPI’s control according to the Quality annual plan.

Process improvement activities as well as manufacturing instructions preparation to achieve quality
excellence on time according to the planning.
Coordination activities during R&D trials to manufacture new design and prototypes.
Responsible to implement SMED, 5S and Lean Sigma production philosophy in the Medium and
High Voltage manufacturing processes leading a demanding improvement plan to achieve the utilization
and efficiency KPI’s established by the plant management board while improving the quality of the final
products.
Lead engineer during the installation of new machinery from the lay-out of the new lines, installation
and commissioning according to the defined time schedule.
Collaboration with maintenance in order to implement preventive and TPM program in the productive
areas.
Daily coordination of the direct labor and selection of new personnel.

R&D Engineer. UV curing resins for paint applications. Research and development activities in pilot
plant.
R&D Engineer. Research and development of polymeric foam resins. Small scale reactor trials to
achieve bimodal resin particle dispersion.