Responsible for B2B Strategic management of major customer accounts
Worldwide.
Preparation of offers, responding RFQs, price negotiations, drafting of
contracts, etc.
Internally supporting top management with Executive Summaries and relevant
strategic input.
Engagement with customers from product management level and C-level.
Collection, understanding and communicating customer requirements to
MAHLE R&D management and MAHLE Sales Management.
Representing all MAHLE SmartBike Systems sales matters internally in
relation to a product.
Observing the market, participating to bike fairs (Eurobike) and recognizing
trends: technology, legal framework, market change and customer
requirements for new markets.
Achievements to date:
- Activating and successfully managing several global accounts with multimillion EUR yearly sales figures individually
- EUROBIKE 2022 Innovation Award with MAHLE SmartBike Systems

**Additional Information Added**
1. What products you are selling
Catalin: off the shelf Hubdrive and MidDrive full ebike systems to OEMs and services related to the prototyping and integration of the e-systems on the OEM’s frames; a full system is generally comprised of:
a. drive units (hub or center/mid motor) with powers between 250W (hub) and 750W (center motor) and torque output between 40 Nm (hub) and 95 Nm (center).
b. Battery packs (internal or external/range extender)
c. PAS / Torque & Candence sensors and accessories
d. HMIs/Remote
e. Cabling and accessories
I am often involved in quoting ebike certification tests with various laboratories as well as counseling the customers (OEMs) in regards to certificates needed to be obtained and the process related.
I am also often involved in custom/bespoke projects for certain major OEMs willing to buy a custom solution rather than an off the shelf product or solution for their ebike project.
I am involved in 3rd party communication and support, e.g. when an OEM ask me to work with a designated/nominated assembly factory.

2. What is your sales method?
I sell exclusively B2B supporting only ebike design studios or manufacturers (OEMs)

3. How do you do business development, especially in OEM clients
In short – I have a long list of current customers (from startups to mid tier to (e)bike giants), prospective customers and leads.
For a lead and or prospective customer, I arrange a call or visit where I present the company products, Roadmap of the company, timelines and information/commercial conditions related to service and support, quality, product certification, logistics. The presentation takes place only after we have signed an NDA with the OEM. If a visit in person is made, I take product samples and show; if a demo of ride is agreed or scheduled with the (prospective) customer, I am also riding with them explaining the key selling points of the products I am selling.
I offer lunch or dinner to the customers for building trust and a friendly relationship in a relaxed and generally more informal setting.
If the prospective shows interest and needs more information I am collecting information or arranging further calls or meetings with different departments of the company to seek support for the sale (engineering, testing, digital, quality, logistics, marketing, etc.).
Once I have won the project, I am responsible for the contract drafting and sign-off, samples delivery, support and making sure the POs arrive on time and they get delivered on time – of course with support from colleagues.

4. How many OEM clients you are managing?
I am currently managing 30+ OEMs in UK, US and the rest of the world; but until 2021 I was managing 95% of the company customer accounts (close to 50 at that time). Since we now have several regional sales managers, I have handed over many of the accounts to the respective region; but still supporting communication with these OEMs in some cases. I have access and speak to a long list of OEMs CEOs, VPs, PMs, Purchasing Managers.

5. What's your sales achievement in year 2023?
140% of the target - 12 million EUR

Project Manager for embedded software (e.g. Wind River Linux and VxWorks
RTOS BSPs for various customer ARM and x86-based target boards) projects
with full accountability during project's life-cycle:
- Pre-sales phase with engagement with Customer and the Wind River sales
team, from initial offer to final SoW sign-off with Customer,
- Project Execution phase including staffing, communication with Customer
and internal stakeholders, project team management to ensure Customer
satisfaction (for Customers like GE-Alstom, Bombardier Transportation
Sweden AG, Bosch-Rexroth AG, Bachmann Electronic GmbH, Ansaldo STS,
Schneider Electric, Cubic Transportation Systems Ltd, Alcatel-Lucent, etc.)
- Project Change Requests negotiation and management,
- Project Financial tracking and report to management,
- Project and development process improvement.
Several projects managed in parallel, both Fixed Price and Time and Material
of different sizes (from 25K USD to 500K USD)
Wind River, a former wholly owned subsidiary of Intel Corporation (NASDAQ:
INTC), is a world leader in embedded and mobile software. Wind River has
been pioneering computing inside embedded devices since 1981 and its
technology is found in nearly 2 billion products. Wind River is headquartered in
Alameda, California, with offices in more than 20 countries.

Successfully managed customer and retail store escalations for the
Washington, California, Oregon, Nevada, Arizona and Hawaii Best Buy
distributions centers; secured and engaged logistics and retail department
resources (distribution centre and store representatives/managers) in order
to find quick resolutions to all escalations submitted; advising a team of 20
customer care representatives.

Successfully delivered on time and budget mobile software (apps)
development projects and marketing campaigns; assisted the Key Account
Manager with the most important client accounts (Anheuser Busch InBev and
its brands); acquired excellent digital products and services sales and upselling skills.
Projects and Accounts:
- Anheuser Busch-InBev and its brands: Stella Artois, Skol, Brahma, Jupiler
(iOS and Android);
- Al Jazeera Sports (iOS, Android, BB and Symbian);
- London Heathrow Airport (Symbian);
- Vodafone UK (App-sourcing),
- Samsung (App-sourcing).

Entrepreneur and project manager at one of the most dynamic web
development and online marketing agencies in Galati, Romania.
Successfully managed the development, testing and launch of a multilanguage web platform, comprised of a Back-End+CMS and Front-End
solution. Emphasis was put on Social Networks and Search Engines
Optimisation and monetisation through direct affiliations with booking.com
and rentalcars.com . E.g.: ibiza-travel-guide.com, chamonix-tourism, jesolotourism.com, firenze- tourism.com; successfully delivered various web &
graphic design projects, digital branding & marketing (SEO, SEM) projects.
E.g.: bellavistalignano.it, gaudiconstruction.co.uk.