- Manage multiple most opulent eyewear and lens brands around the globe by devising strategic plans, driving seasonal brand campaigns and product launches at regional level, including Hong Kong, Macau, mainland China, Taiwan and Singapore.
- Spearhead and implement 360 brand building, sales and marketing strategies with numerous internal departments to elevate brand performance at luxury retail realm.
- Conduct business analysis and budget control over product, sales, promotion, advertising, pricing and retail store.
- Oversee business development of regional retail network expansion and new projects development.
- Govern a team of 4 to actively drive cross-departmental projects and corporate initiatives.
Key Achievements
- Up to 19 most luxurious international eyewear brands and 5 lens brands under my management umbrella, such as Lotos, Lindberg, Maybach, Mykita, Ken Okuyama, 999.9, Dita, Zeiss, Nikon, Hoya, to name a few.
- Major uplift of up to 150% YOY growth in sales through effective brand planning and marketing initiatives.
- Successfully launched new market in Singapore and new brands such as Bugatti, Saville Row and Shamir.
-管理全球多个最奢华的眼镜和镜片品牌，制定战略计划，推动季节性品牌活动和地区级产品发布，包括香港、澳门、中国大陆、台湾和新加坡。
-与众多内部部门共同领导并实施360品牌建设、销售和营销战略，以提升奢侈品零售领域的品牌绩效。
-对产品、销售、促销、广告、定价和零售店进行业务分析和预算控制。
-监督区域零售网络扩张和新项目开发的业务发展。
-管理一个由4人组成的团队，积极推动跨部门项目和公司倡议。
主要成就
-多达19个最豪华的国际眼镜品牌和我旗下的5个镜片品牌，如洛托斯、林德伯格、迈巴赫、Mykita、Ken Okuyama、999.9、迪塔、蔡司、尼康、和雅等。
-通过有效的品牌规划和营销举措，销售额同比大幅增长150%。
-成功在新加坡推出新市场，推出布加迪、萨维尔街、沙米尔等新品牌。

- Head of department reporting directly to the Managing Director, to formulate the whole marketing planning process, development and production.
- Managed all promotion and advertising projects inclusive of mass media advertisement, public relations, event, social media, joint promotion and CSR etc for the “TREE Furniture” and “TREE Cafe” brands.
- Tracked, proposed and oversaw marketing expenditure and budget.
- Supervised a team of 5 including Marketing Executive (x1), Graphic Designers (x2), Digital Specialist (x1) and Content Editor (x1) to achieve marketing goals.
- Campaign analysis and optimisation utilizng online and offline statistics. Key Achievements
- Successfully launched numerous marketing campaigns which highly increased brand reputation: TREE minibus ads; Angels For Children gift drive; seasonal sales promotions; Christmas gifting, to name a few.
- Mass increment of up to 50% growth in PR coverage through connection with various publications.
- Support sales team for promotion campaigns at two store locations with doubled sales lead.
-部门负责人直接向总经理汇报，制定整个营销策划流程、开发和生产。
-管理“TREE Furniture”和“TREE Cafe”品牌的所有推广和广告项目，包括大众媒体广告、公共关系、活动、社交媒体、联合推广和CSR等。
-跟踪、提议和监督营销支出和预算。
-监督一个由5人组成的团队，包括营销主管（x1）、平面设计师（x2）、数字专家（x1）和内容编辑（x1），以实现营销目标。
-利用在线和离线统计数据进行活动分析和优化。主要成就
-成功开展了多次营销活动，大大提升了品牌知名度：TREE小巴广告；天使儿童礼品车；季节性促销；圣诞礼物，仅举几个例子。
-通过与各种出版物的联系，公关报道的大规模增长高达50%。
-支持销售团队在两个门店开展促销活动，使销售领先优势翻倍。

- Devised, implemented and managed Pan-Asian promotion and advertising programmes, events and marketing collaterals in cooperation with designers and advertising agencies.
- Conducted CRM and directed database marketing.
- Monitored budget to ensure cost effectiveness and ROI. Key Achievements
- Organized annual huge-scale exhibition, Asia Game Show, for branding and sales driven purposes which was accountable for 100% boost of sales.
- Contributed towards successful market launch in Malaysia, Indonesia, Thailand, Vietnam and Philippines.
-与设计师和广告公司合作，设计、实施和管理泛亚推广和广告计划、活动和营销抵押品。
-开展客户关系管理并指导数据库营销。
-监控预算以确保成本效益和投资回报率。主要成就
-组织了一年一度的大型展览，亚洲游戏展，以品牌和销售为导向，对销售额的100%增长负责。
-为在马来西亚、印度尼西亚、泰国、越南和菲律宾成功推出市场做出了贡献。

- Market, product and service development and supervision.
- Coordinated with internal and external parties for advertising and
promotion activities planning, implementation and monitoring. - Cost and budget control for products and services.
Key Achievements
- Involved in successful market launch in Taiwan and Spain.
- Participated in ATL and BTL promotions such as TVC, print, SEO/SEM and booklet.
-市场、产品和服务的开发和监督。
-与内部和外部各方协调广告和促销活动的规划、实施和监督。-产品和服务的成本和预算控制。
主要成就
-参与台湾和西班牙市场的成功启动。
-参与ATL和BTL的促销活动，如TVC、印刷品、SEO/SEM和小册子。

Senior Marketing Manager 2011 - 2021 (promoted from Assistant Marketing Manager in 2015, and from Marketing Manager in 2018)
- Planned and organised all kinds of ATL and BTL activities for retail, distribution and hospitality businesses.
- Liaised and led promotion and advertising campaigns through mass media, online media, public relations, event and road show with media, digital, event and creative agencies.
- Proposed media mix to management and liaised with media agency for brand advertisement, some of which are TVC, print, digital, DM and out-of-home media.
- Oversaw marketing materials and point of purchase items display in all sales channels.
- Involved in budget planning and monitoring, reviewed and evaluated the effectiveness of all A&P campaigns.
- Managed subordinate to assist in campaign execution. Key Achievements
- Conceived brand promotion idea, develop/sponsor signature events with agencies.
- Explored joint promotion activities with companies from numerous industries to maximize the potential customer reach, including household, bank, hotel, electronic, beauty etc.
- Maintained gradual fan growth and youth segment penetration across various digital platforms such as Facebook, Instagram, YouTube, weChat, Weibo, mobile applications, official and e-commerce websites.
- New market launch and expanded across Asia in which China, Vietnam, Cambodia, Laos and Myanmar are well-established and at rapid growth in sales outlets.
- Participated and set up Simmons Shops, key department store counters and furniture dealers, as well as manage VM and display guidelines.
- Worked closely with design, media and event agencies to formulate and organize sales-driven road shows in top-tier shopping malls, highly leveraged on ROI.

2011年至2021年高级市场经理（2015年从助理市场经理晋升，2018年从市场经理晋升）
-为零售、分销和酒店业务策划和组织各种线上和线下活动。
-通过大众媒体、在线媒体、公共关系、活动和路演与媒体、数字、活动和创意机构联系并领导推广和广告活动。
-向管理层建议媒体组合，并与媒体机构联系品牌广告，其中一些是TVC、平面、数字、DM和家庭外媒体。
-监督销售渠道中展示的营销材料和采购点项目。
-参与预算规划和监督，审查和评估所有A&P活动的有效性。
-管理下属以协助执行活动。

主要成就
-构思品牌推广理念，与代理商一起开发/赞助签名活动。
-探索与来自多个行业的公司开展联合促销活动，以最大限度地扩大潜在客户，包括家庭、银行、酒店、电子、美容等。
-在Facebook、Instagram、YouTube、微信、微博、移动应用程序、官方网站和电子商务网站等各种数字平台上保持了粉丝的逐步增长和年轻群体的渗透。
-新的市场推出并扩展到亚洲，中国、越南、柬埔寨、老挝和缅甸在亚洲建立了良好的基础，销售网点快速增长。
-参与并建立席梦思商店、主要百货公司柜台和家具经销商，以及管理VM和展示指南。
-与设计、媒体和活动机构密切合作，在顶级购物中心制定和组织以销售为导向的路演，并高度利用投入产出比。