职责业绩:
1. Bridge the top creators with sellers for daily and campaign operations, helping the top creator team to reach better GMV performance.
Output: Valentines' Day Sale
- A Total GMV of $1,180K, with a 172% completion rate.
- Historical Highest GMV obtained in a single live session $399k.
- Created a new record (GMV $66K)for the H&B category in the creator session.
2. Work with MCNs together to drive MCN top creators' live streaming performance by using the right strategy - engaging them to join campaign sessions, and secure the best traffic & grading resources, help MCN top creators achieve GMV target each bimonth.
3. Marketing & branding for TikTok shopping, drive awareness in ID by Marketing celebrity IP and increase the top celebrities' influence to demonstrate in the entire creators' ecology.
- Nagita comeback campaign, promoted in-app & out app. Reached an overall VV of 143,994,204 with a 144% overall completion rate, reached a historical highest GMV in one single live session $399k, with total PV of 332M.
- Liga Kreator Super campaign, reached the vv of 10,000,000, to inspire and encourage more creators to become EC creators, and amplify Liga Super Creators' first Event by collaborating with top YouTuber Atta Halilintar and creating 1 video showcase on Youtube.
- Amplify AH's interview video in-app & out app, total VV:79,326,673; completion rate: 132%.
4. Campaign marketing support, work together with the Campaign team and TikTok Marketing team to amplify TikTok Shopping Ramadan Sale & MID Sale & PaydaySale creator showcase in ID tier-1 media Antaranews.com, Suara.com, and Fimela.com.

职责业绩:
1、负责公司S级产品的海外众筹上市项目的统筹管理;在职期间已成功运作7个众筹项目,累计众筹金额200万美金,单个众筹项目金额高达90万美金;
2、负责营销物料(文案、图片、视频、广告素材等)的输出;通过对海外众筹产品卖点和创意的发掘提炼,完成产品落地页的文案策划,并与设计部沟通协同完成最终产品落地页的输出;与视频供应商的创意沟通、方案确定和相关商务流程落实,视频物料的全程跟进,对输出的成片负责;
3、对接海外众筹服务商agency,对众筹项目的各个环节过程及结果进行把控;把控广告预算,复盘每日广告投放数据,为投广ROI的稳定性和优化提供支撑;海外众筹平台、品牌海外社交媒体、社群、EDM的内容策划和运营;
4、运用4P原则衡量产品定价策略,与公司各部门同事(产品、设计、财务、物流部等)进行有效对接,及时掌握产品线上物料、业务进展、FAQ等、市场语言等信息,保证产品交付;
5、合作海外KOL和联盟等第三方引流平台,平均每个众筹新品发布合作KOL 50个,最高单个项目合作KOL近两百个;合作过网红鼻祖Michelle Phan和一线运动员Cris Cyborg、Diontae Spencer等;
6、把控项目预算,对每个新品上市项目的利润最大化负责;
7、日常管理工作:KPI(ROI)制定、人才培养、团队搭建。

职责业绩:
1、开发并维护优质网红资源,通过与网红资源的合作,增加品牌的知名度和曝光量。在YouTube、Instagram、Facebook、TikTok等推广渠道上合作海外KOL,月均合作海外KOL120位左右、十万粉丝级别KOL 20位左右;以欧美地区Youtuber为主,在职期间合作百万粉丝级别Youtuber数十位;
2、随时关注海外动态和市场需求,定期策划活动吸引粉丝,增强粉丝粘性。在职期间已策划黑五网一、圣诞节、母亲节,品牌周年庆等多场活动,其中品牌周年活动在FB和IG两个渠道累计到达人数8万多,曝光10万多,互动率达25%左右;
3、负责品牌推广宣传方案和相应创意视频的创作和执行,与外籍模特经纪公司对接,把控品牌调性;
4、跟踪效果,阶段性数据报告分析整理和反馈,对ROI数据负责。

职责业绩:
1、负责big idea提炼,创意发散组织头脑风暴;
2、负责项目方案和项目文案的撰写;
3、基于行业智库和数据库,围绕方案撰写组织数据搜集及分析;
4、针对策划工作与其他部门的沟通与协调;
5、华为、VIVO、OPPO项目VI概念包装。