✺ Interventional Cardiology
➤ Experience in sales, corporate statistical analysis and marketing to develop plans and strategies to implement changes and projects in Brazil.
➤ Responsible for the development objectives of interventional cardiology throughout the national territory, working with local teams (direct commercial team and employees/distributors).
➤ Sales growth 25% in 2018 and 37% in 2019.
➤ Management of the sales team to execute the main strategies, actions and new opportunities at a national level, defined in conjunction with the sales and marketing leadership team.
➤ Planning, elaboration and execution for launching a product with analysis of standard cost, import value of the competition and market analysis;
➤ Product forecast and definition of product values (Price Table);
➤ Responsible for developing agreements and strategic relationships with the main paying sources for standardization, corporate negotiation, technical presentation, registration of the product portfolio in the agreements: Central Nacional Unimed – CNU, CTNPM, Unimed Mercosul, Unimed BH, Sul América, Bradesco, Orizon, Amil, Rede D'or and Prevent Senior.
➤ Market analysis through Account Profile, Sales Force, Tableau and DataGlass platforms;
➤ Sales management to execute key strategies for market growth;
➤ Implementation of continuing medical education projects throughout Brazil in face- to-face and virtual channels;
【Results achieved】:
➜ Creation of 37 new business opportunities.
➜ Training 4.000 doctors in interventional cardiology.
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➤ 拥有销售、企业统计分析和营销方面的经验,能够制定计划和战略,在巴西实施变革和项目。
➤ 与当地团队(直接商业团队和员工/分销商)合作,负责在全国范围内实现介入心脏病学的发展目标。
➤ 2018 年销售额增长 25%,2019 年销售额增长 37%。
➤ 管理销售团队,在全国范围内执行与销售和营销领导团队共同制定的主要战略、行动和新机遇。
➤ 通过分析标准成本、竞争产品的进口价值和市场分析,规划、制定和执 行产品发布计划;
➤ 产品预测和产品价值定义(价格表);
➤ 负责与标准化、企业谈判、技术介绍、协议中产品组合注册的主要付款来源签订协议并建立战略关系: Unimed 国家中心 - CNU、CTNPM、Unimed Mercosul、Unimed BH、Sul América、Bradesco、Orizon、Amil、Rede D'or 和 Prevent Senior。
通过 Account Profile、Sales Force、Tableau 和 DataGlass 平台进行市场分析;
➤ 销售管理,以执行关键的市场增长战略;
➤ 在巴西各地通过面对面和虚拟渠道实施继续医学教育项目;
【取得的成果】:
➜ 创造了 37 个新商机。
➜ 培训了 4000 名介入心脏病学医生