• Support consultants on Electrical Cable Business in ME
• Cable Technology development (MV/HV)
• Subsea Cable Consulting
• Development of HV accessories and manufacturing solutions
• Cable Factory development – Green and Brown field project and efficiency management
• Cable material development

1. FirstOne Systems Pvt., Ltd. – Business Partner
2. AlNajm lSaabiq Technical Services LLC (AlNas Tech) – Business Partner
• Consultative Approach towards organization’s growth and sustenance

General Cable – Business Manager Turkey HV/EHV (Middle East)
• Managed Business activities from concept to closing stage of Turkey projects
• Been the front face of the company and established strong relationships with business partners
• Headed bid/tender submission (purchase Bid Packages and arranged Bid and various otherbonds required for tender submission)
• Sole responsible for reviewing Project’s contractual requirements with Techno-Commercial and Legal team to make suitable offer in a competitive environment and within tight response time
• Coordinated with various departments involved in analyzing the RISK involved in projects (Legal,Commercial, Financial and Execution) and formulated a common RISK MITIGATION strategy
• Planned and Presented Sales Budget for the region with required strategies to achieve the
targeted revenue to BU Head (joint P&L responsibility)
• Influenced BU Head/Executives on decisive Business Strategy, with timely Market Intelligence on competition, contractors and services, aimed at market growth, maximize revenue
• Gathered market information on price level, product pricing and margin generation
• Analyzed various costs involved to evolve ‘under costing’ and ‘over pricing’
• Lead Commercial and Project teams to Site Visits, Pre-Bid/Post-Bid Clarification Meetings and KOM post project award
• Provided feedback on regional pricing trends, information to help establish margins, together with the back office (tender, contracts and marketing)
• Learned customer decision level and decision-making process
• Adhered to Company’s compliance and business conduct guidelines while negotiating with clients
• Actively participated in preparing Project Development plan with Projects Team
• Collaborated with various in-house team to ensure project execution is smooth and all required approvals within the company is available for a successful project completion
• Coordinated with various departments concerned to avoid any project execution delays and LDs’
• Participated in RFQ and RFP preparation for sub-contracting works, assisted to prepare vendor qualification (as per client’s AVL) packages for major RFQ’s, reviewed contracts’ T&C, negotiated and closed deals within responsible time frame
• Proposed selective local agents to BU Head and work with legal department to frame an agency agreement
• Resolved delivery and other issues by coordinating with production and SCM unit
• Provided timely feedback to Finance team on Cash Flow and Future revenue stream/analysis
• Honored to be nominated as Global Compliance Committee Member for ME Chapter, a reward for my INTEGRITY
• Associated with Marketing team in Exhibitions and Trade Shows
• Attended Trade Shows Globally representing GCC region and hosted various events in UAE
• Managed/submitted bids worth €350M+ of UG Power Transmission Turnkey Project in-a-go
• Monitored and streamlined more than €500M future sales pipeline
• Delivered SMART objectives set for the region
• On board with panel discussion related major acquisitions and CAPEX
• Contributed to valued engineering (UG Cable, System Design and Construction Design) for Competitive Bid Price enhancement
• Has my footprint on iconic projects in GCC (HV/EHV Power Transmission, Construction andMarine O&G)
• Developed new business accounts and maintained critical business relationships with existing accounts
• Established strong networking amongst regional: Utilities, Contractors, Services providers and Large Electrical Distributors

• Accomplished Sales Targets and P&L responsibilities
• Lead the company’s efforts in sales calls, presentations, technical assistance and proposals related to core products
• Prepared and presented accurate and timely sales reports to Board of Directors
• Collaborated with various global manufacturing units to identify new market opportunities involving Product Development suitable for various market segments like Utilities, O&G, Telecom,Industrial and Construction
• Pursued expansion opportunities to further penetrate account both high and wide
• Maintained a commitment to the company’s sales processes, values and business code of ethics
• Established approval with various government bodies, project consultants and other entities as required to develop business

Established a branch in Abu Dhabi and registered the setup with Local Government Bodies,
ADNOC group of companies and other utility service providers
• Overall sales responsibilities with collaborated P&L responsibilities
• Planned and presented Business Plan for consecutive fiscal years and achieved Sales Target
• Review/approve BID SUBMITTALS (Commercial/Technical)
• Prepared and presented special market assessments or studies requested by the Management,such as competitive reports and competitor analysis
• Scrutinized customer's credit potential, where applicable, and pass on to the credit control for their review/approval
Nov ‘06 ~ Apr ‘08
EMEESCO (Abu Dhabi Br. of Al-Hathboor Group – Dubai) - Asst. Sales Manager
• Managed day-to-day activities of Sales within the Region
• Ensure that the Area Sales Representatives and distributors are well positioned (within theirarea) and are pursuing all the segments and territories assigned to them
• Attended all customer issues, inquiries and concerns and liaised with customer’s main contact at
the Business Unit with regard to the status of orders, inquiries or complaints
• Prepared and submit special periodical/occasional reports on sales activities as requested by the
Management
October ‘05 ~ Jan ‘06
Technical Parts Company – Asst. Sales Manager
• Overall Sales responsibilities within the division
Aug ‘93 ~ Mar ‘05
Alhaddad Trading Office, Dammam (KSA) – Key Accounts Manager (Saudi Aramco)
Imports/Inventory Control Manager
• Overall Sales and Business Development responsibilities towards Saudi Aramco Key Account
• Negotiated and established cost/time savings terms with manufacturers and suppliers
• Established Sole agency/distributor agreements with overseas manufacturer
• Managed material imports, LC documentation, shipping & customs clearance
• Negotiated terms/conditions and forge contracts for smooth transition of both inland and import
cargos with shipping, forwarding and insurance agencies
• Actively involved in drafting/reviewing office work procedure and QA/QC policies
• Overall Purchasing/Sales/Administrative responsibilities

Overall Sales responsibilities within the division.

•Negotiated and established cost and time savings procedures through vendor selections and review, develops favorable supply contract agreements and resolves delivery and billing problems
•Forged Sole agency/distributor agreements with overseas manufacturer
•Developed and implemented short- and long-term purchasing strategies designed to reduce costs and improve quality and service while meeting organization’s goals and objectives and works closely with organization’s staff to ensure these measures are achieved
•Managed material imports, LC documentation, shipping & customs clearance
•Involved in securing favorable payment terms collaborating with Finance department
•Ensured procurement & warehousing processes is systematized & documentation is in line with recognized codes & standards required by internal & external audits
•Reviewed/Updated inventory control system and monitor the stock movement to replenish stock enabling supply chain is functioning smooth
•Decided on the best possible and economic mean of transportation
•Negotiated terms/conditions and forge contracts for smooth transition of both inland and import cargo with shipping, forwarding and insurance agencies
•Managed human resources matters and Information Technology issues
•Coordinated with all departments for the recruitment of personnel as per approved staffing schedules
•Personally involved in drafting company policy and strategy
•Managed all personnel related issues within the company as per set policies and procedures
•Coordinated with official bodies on all personnel matters
•Managed all administrative related purchases required by the functional departments as per set policies and regulations
•Negotiated with Insurance agencies to provide adequate insurance coverage of personnel, projects, and Company assets
•Negotiated with FMCs' for maintenance of company facilities
•Other Purchasing/Sales/Administrative responsibilities