Executive marketing, sales and business development consulting services. Major projects include Videri Inc., Active Digital LLC, Samsung Electronics, Music & Arts Inc., and other national and international clients.

Commercial Display, UC & SaaS Management Solutions
· Evangelized the LG Brand for digital signage, videoconferencing, desktop, and cloud displays in the enterprise business division.
· Built, coached, and supervised the vertical markets sales team that grew from seven to 14 direct reports over four years, developing sales strategies, account development, and pipeline build across the country, carrying team quota that grew to $50M in 2019.
· Equipped the team with strategy and execution to create awareness, generate demand and pipeline, and increase overall brand recognition. Guided our brand value proposition supported by digital campaigns and data analytics.

Commercial, Videoconferencing, Desktop and Cloud Display
· Fused marketing efforts for professional display products with other enterprise product offerings as part of divisions rebranding efforts to “Samsung Business,” including programs targeting finance, education, healthcare, government, oil and gas, and technology verticals.
· Accountable for a $500M P&L budget with a team of eight subordinates rolling out new cloud computing products and desktop monitors.
· Connected proposals, sales, customer service, operations, logistics functions to harmonize activities and achieved revenue and profit objectives with oversight of product management functions of forecasting, demand planning, and pricing.
· Launched “Smart Signage TV,” an all-in-one digital signage and television solution, and utilized retail sales channels that established market share at Big Box retailers such as Costco, Sam’s Club, and Amazon.
· Collaborated with internal teams to create innovative and compelling go-to-market plans that propelled revenue growth for new outdoor and direct-view LED display technology, curved and UHD desktop monitors for business customers.
· Formulated marketing strategy for digital signage product lines to take advantage of market trends by gaining insights on customer needs and creating differentiated market positioning to penetrate the QSR, retail, banking, and finance verticals.

Led the launch of Elite flat-panel, videophile grade LED television to high-end retailers.
· Directed all aspects of the launch and worked with marketing communications to establish a web presence.
· Worked closely with engineers to fine-tune product specifications to differentiate and elevate brand positioning with leading-edge technology.
· Directed all sales, marketing, and branding activities, leveraging critical acclaim for Elite TV, including receipt of the CNET Video Display of the Year.
· Established new sales channels for Elite products through major retailers as well as specialty AV and custom outlets; implementing web and social media campaigns to reach consumers with digital messaging that elevated brand.

Brought in to serve as national marketing and branding executive, and open a new NYC business office, managing a team of 10 direct reports.
· Built a comprehensive business plan and go-to-market strategy, focusing on major post-production, broadcast, filmmakers, and corporate customers.
· Developed web presence and created all sales collateral and promotional material.
· Received Outstanding Performance for a Region in 2007, for building NYC office to the most profitable out of six territories, generating $10M first-year revenues growing at a steady state of 25% year-over-year during tenure.
· Championed strategy to secure new business alliances with Apple and Avid as VARs for film and video media products, yielding exponential growth for the company.
·Negotiated a multi-year recycling program with NBC Broadcasting bringing in $2M annual revenues.

Vice President of TV & Display Marketing (2005 – 2006)
· P&L oversight of US marketing and business planning for national television and IT display products.
· Managed product development, channel sales, production planning, branding, and advertising. Launched Bravia brand LCD TV, taking Sony TV share from low single digits to 30% US market share (#1 in the US).
Senior Vice President of Sales & Marketing (2002 – 2004)
· Managed $500M+ sales, marketing, and operations for branded and OEM recordable media products, including four distinct operating divisions and B2B sales units for broadcast and corporate IT channels.
· Built strong partnerships with ABC/Disney and NBC for data storage and broadcast recording products, winning first-ever global multi-year network contracts, totaling $11M annually.