(Responsible for MENA, EMAE, Latin America markets)
• Analyzing and segmenting the market to identify trends and target audiences. Developed the “Go to market strategy”
with detail setting up goals by SMART framework and implementation KPI for the sales department which helps increase
the monthly revenue by 50%;
• Developing and optimizing internal company processes (onboarding, customer journey) and sales tools (sales playbook,
outreach, conversion letter chain). Increased the average check by 15% by implementing new processes.
• Launching cold outreach multichannel campaigns, with lead generation, which helps increase the partner base by 20%;
• Build long-term and win-win relationships with 300+ partners (B2B). Work in close collaboration with internal and
external stakeholders;
• Leading the project of integration and setting up CRM system (AmoCRM), with the development of pipeline and
checklists;
• Identifying professional development needs of the sales team and conducting professional development trainings
(product training, CRM system training, sales skills, presentation skills, etc.). This helped to increase employee
engagement and motivation.

Built strong relationships with Enterprise clients (including cold sales) and developed partner network. Signed 3 new
partners which increased revenue by 40%;
• Created the Sales department from scratch (0 to 5) (recruiting, onboarding, training, setting and monitoring of KPIachievement);
• Analyzed and segmented the market to identify trends. Conducted competitive analysis and forecast market
performance;
• Designed and implemented marketing and promotion strategy. Created lead-generating campaigns that increased
customer base by 90%;
• Integrated CRM system (HubSpot), with the development of a pipeline which helped to reduce the contracting process
by 20%
Boston Scientific, Area Sales Manager, New Cardio (SH&IC)
(Responsible for 1/3 of Russia and CIS)

(Responsible for 1/3 of Russia and CIS)
• Built partnerships with clients (including KOL's) to identify/close needs and achieve sales plan. Increased company share
by 5% in a declining market;
• Analyzed market, segmented customer base, and conducted competitive analysis. Identified critical performance areas
and calculated ROI. Developed sales playbook (customer profile, value proposition) and sales tools (Rota calculator, PCI
stats);
• Managed a team of 3 people with setting objectives and individual development plan. Developed the onboarding process
and product trainings (see projects). Organized over 50 training events for BS and distributors employees and physicians;
• Developed and maintained a distribution network (7 distributors and more than 20 sub-distributors);
• Participated in the successful launch of 5 products on the Russian market and created technical descriptions and
promotional materials (over 15k SKUs).

Trauma&CMF&Power tools
(Responsible for Moscow and Central Federal District)
• Built partnerships with KOL's to identify/close needs and execute sales plan. Increased customer base by 10%, converted
over 10 competitive accounts and increased sales by 15%;
• Conducted market analysis (customer segmentation, action plan development, competitive action analysis and activityplanning);
• Organized and supported over 100 training events for physicians and nurses (including webinars, cadaver courses andconferences);
• Developed win-win relationships with distribution companies (5 distributors and 7 sub-distributors);
• Responsible for 3 areas of business with a combined portfolio of over 22k SKUs;
• Initiated and involved in company projects. Managed the DPS Project (more than 1M $ additional) (see below).