Axxon Polymers LLC
Axxon Polymers LLC is a Dubai registered company engaged in an international trading activity for the products Polymers (Plastics) and Steel. The company is trading raw materials like Iron Ore fines, DRI, HBI, Pig Iron, Polymers like PVC, PE and Resins, Billets, Wire Rods, Rebar, Hot Rolled Coils (HRC), Hot Rolled Plates (HRP), Chequered Steel Coils, Cold Rolled Coils (CRC) and Sheets, Galvanized Steel Coils (GIC) and Sheets, Prepainted Steel Coils (PPGI).
I am heading Steel and Steel related raw materials, responsible for purchase (most competitive price) and sales (maximum realization within guidelines set by management) having prime focus on Steel Billets. Purchasing is mainly done from CIS, Turkey, Egypt, India, China, Qatar, Saudi and UAE directly from the mills. Main markets include GCC, East Africa and South East Asia.
Preparation of Business Plan, Strategies - Execution and delivery is role of my profile. Revenue generation as per the Management’s Direction. Reporting directly to the MD of company.

Got opportunity to work as consultant Sales and Marketing for a company restarted after a long-time shutdown by name Acero Junction Inc, Ohio. The role was to streamline the internal and external business flow, preparation of sales strategies to promote Hot Rolled Coils in the region of North East USA.
The company in 2019 was sold to JSW Steel.

It’s an international Steel trading company engaged into steel trading with a turnover of over USD 700 million per year. My present job responsibilities were:

• Working as a General Manager Purchase and Sales of steel products. Key role is to purchase steel products from any origin offering cheapest price and sales to South East Asian, Middle East and East African markets where the net sales realization is highest.
• The products include flat and long products – Structural Steel, Billet, Wire Rod, Debar, HRC, HRP, CRC, GI, PPGI and others.
• Target markets – Africa, GCC, and South East Asia to sell via our own offices and to develop new markets.
• Coordination and communication with network offices in China, Switzerland, India, Russia, Egypt, Djibouti, Kenya, Bulgaria, UK and USA.
• To attend all the steel related trade events like Big 5, Metal Bulletin, SEAISI, SBB and others. Put up a stall in metal bulletin steel conference for consecutive two years.
• Preparation of marketing and sales strategies to tap new markets and products to increase turnover and profitability.
• To build strong relationship with the mills, agents, trading companies and end users across the world.
• Extensive International traveling to develop markets (Purchase and sales of steel products).
• Imparting training programs and sharing information’s with the second line managers in the office for overall development of the organization.
• Preparation of annual budgets plans and strategies.
• Review of sub ordinate’s performance each month in order to set new targets as per Business plan.
• Aggressively doing networking with steel industry people.
• Travelling extensively to develop sourcing and sales strength.

Responsible to make a business plan for the entire plant having production capacity of 1.3 million tons of steel per year with various product mix like Hot Rolled Coils, Hot Rolled Plates, Cold Rolled Full Hard and Cold Rolled Annealed. Apart from products from Global Steel SPV AMC, responsible for selling products mix from other mills owned by GSHL like Ispat Industries in India (3.5 million tons).
· Front Line Key Account Manager responsible for maintenance of complete accounts in all aspects.
· Marketing and Sales of Hot Rolled Coils / Sheets, Cold Rolled Coils / Sheets, Cold Rolled Full Hard, Galvanized Coils / sheets and Preprinted Coils as per technical capacity of our Mills to OEM customers as well as stockists and traders.
· Actively engaged in the formulation of strategies for Business Development for our products.
· Actively involved in promotion of high value-added products to increase profitability.
· Productively increasing market share for our products by providing competitive services in the market.
· Identification of new customers in relevant industries. Building strong relationships, generation of inquiries, making competitive offers, negotiations and finalization of business is the key function of my responsibilities.
· To ensure timely Collection.
· Also responsible for preparing of dept M.I.S viz presentation of visit Reports, Market potential, products profitability, buying behavior, price movements, study of regional competitive advantages, payment terms, financial arrangements, risk analysis and identification of competitors activities etc.
· To organize and control timely execution of orders, vessel nomination, invoicing and shipments followed by presentation of documents for negotiation of LC until payment is received.
· Development of subordinates by way of imparting training programs like product knowledge, market outlook, communication and managerial skills to make them future managers.
· To attend all order servicing related problems that is documentation, LC related issues, production, dispatch, shipment, quality related, customer related problems on day-to-day basis.
· Negotiation with shipping companies for better freight rates and timely shipments.
· Executive summary is to be prepared including price trends, active markets, buyings and sellings etc. in an international markets and domestic market.
· Delegation of work, setting responsibilities, controlling and successful execution to get desired result was a part of my responsibilities.
· Sales Administration responsibilities like checking of all the purchase and sales contracts, Daily, Weekly and Monthly MIS reports, Analysis of orders, production priorities and profitability, Analysis of orders versus cost of production to identify the most profitable dimensions for the rolling, to identify the freight friendly market for the sales and highest realization for the company. Close coordination with the plant for the timely execution of orders. Processing staff timesheet, dealing with and responding to high volumes of emails. Taking phone calls from customer and update their orders related queries, ensure timely receivable from customer in close coordination with the sales managers.

Senior Manager – Sales and Marketing
(Location: Bulgaria, Europe)
Global Steel Holdings limited – Kremikovtzi, Sofia, Bulgaria (Mill Capacity: 1.2 Million Mt).
• In charge of selling steel products in Bulgaria and other European countries.
• Business planning in line with the organizational objectives.
• Extensive international traveling to develop markets, strengthening customer’s and supplier’s relationship.
• Strategy formulation and implementation in view of the product differentiation and scope in different markets.
• Development of end customers in different segments like Fabrication, Steel Service Centres, White Goods Industry, Construction Industry, Automobile Industry and other related Industries.
• Optimizing product mix to generate maximum revenue for the organization.
• Increasing market share by identifying the strengths, weaknesses, opportunities and threats in the region.
• Risk analysis in terms of changing internal and external environment.
• Development of new products as per customer’s requirement.
• Promotion of new products in the market by educating end user.
• Creation of second line managers.
• Proper manpower planning in the internal office and branch offices.
• Preparation of Incentive schemes for motivation of subordinates.
• Preparation of strategies like customer’s loyalty and benefits for keeping long term business relations with our organization.
• Coordination activities between various branch offices for market intelligence and with various dept for successful execution of orders.
• Other responsibilities were associated to internal sales administration like analysis of order to bring profitability, setting up procedures to improve productivity of the department, coordination between plant and customers with respect to order servicing, new product development and promotion, inventory control, sales plan and budgeting, after sales services like claim and complaint settlement.

• Successfully developed China Market for group mills like Ispat Industries limited and Global Steel SPV-AMC, Philippines.
• Setting up of monthly sales target of order bookings as per the market conditions. Business plan used to be formulated as per the targets of management.
• Launch of new products in the Chinese market.
• Increasing market share for my company’s product.
• To develop new buyers and also to develop new suppliers of raw materials in the region.
• Co-coordinator between Production, Despatch, Commercial and Shipping dept for smooth execution of orders in my region.
• MIS preparation and timely submission to management for better managerial decisions.

• Responsible for Sales and Marketing of entire technical product range like CR, CRFH, Cold Rolled Non-Grain Oriented & Grain Oriented Electrical Steel. This involves receipt of an enquiry, scrutinizing of technical and commercial issues involved in as per Mills capabilities and limitations, identification of end use and finally preparation of an offer as per guidelines of management, negotiations, and follows ups for LC openings, order execution, invoicing, vessel confirmation and finally shipments.
• Mapping of markets, customers & products to formulate business plan which gives optimum profitability.
• Identification of high-end customers to increase profitability and maintenance of long-term contracts with potential customers.
• Identification of customer’s specific requirements, conduct negotiations and finalization of contract. This results in rotation of sales and formulation of sales budget accordingly.
• Preparation of all pre-shipment documentation like sales contracts, proforma invoices etc. and supervision of post shipment documentation helped me to understand all trade related aspects.
• Effective Co-ordination with customers, plants, relevant dept. and other internal and external agencies involved in carrying out smooth and timely execution of orders.