Responsible for the "optoelectronics" business development, take ownership of the global LED & backlighting market
Make the sales plan and realize for $1MUSD sales in Light/Optics, including Mini/Micro LED, Laser/VCSEL, display,
electric signs, traffic indication screen.
Succed with new testing service for outdoor LED display efficiecy testing, LED/VCSEL of AEC-Q 102.
Market claim verification program for high color rendering & low blue light for backlighting.
Customer & channel management: Absen, Leyard, Hongli, Nationstar, Sansi, Ledman, Unilumin, etc for the LED &
backlighting.

Responsible for the consumer product family and " ToB&To C" business channel, take ownership of the APR market
Launched the new products, including Air disinfection & purification devices to the market, with key selling
points and claims of viruses / bacteria disinfection, PM2.5 purification, and archived 3Musd sales.
Drove for the AOP target of 12M$, together with the 7 product families combination and harmonization
Created and executed the business strategy and growth plan, together with the channel & brand management
(A, B brand), and take care of sales & customer training, organize webinars, exhibition events

Responsible for the product management for automotive LED lighting, initiate & prioritize the product development and
launch new products for global market (mainly for B2B business)
Validated customer insight by collecting customer voice, defined target specifications for each of 3 ranges. created
business cases, approved the Milestone gate and product life cycle (phase in, phase out) of each SKU.
Coordinated regional teams for the Business Development, and duplicated the business model from China to all of 5
regions, includes: SAIC-GM, VW, Skoda, Honda, Toyota, Renault, Ford, Nissan, Mazda, Koito, etc.
Defined the product range from 1 to 3 (good, better, best), allocated the annual target into each range
(30%-20%-50%) based on market analysis, and drove sales for the turnover and iGM.
Based on the strategic roadmap, built up the complete LED headlighting portfolio for the global market, extended the
SKU from 2 to 300+, covered the 5 regions with dedicated package design & languages while considering internal
resource and synergy
Managed the new product development and launched the product with compelling selling points based on planned
roadmap, with digital marcom & e-commerce on top of conventional channel.
Closely tracked the financial performance of product portfolio with price waterfall setting & margin control, and drove
the profit improvement plan with the commercial teams.

Technical Solution Manager (Report to Global LED Business Director) Feb 2014- Mar 2015
 Made several BD wins & built up strong relationship in key customers, and got the recognition from incremental
sales. Value engineering for the existing products with 2Mio USD cost saving
 Created the application guideline of LED Headlamp products from 0 to 1, optimized the alignments in between
commercial and customer
Project Manager- Automotive lighting (Report to R&D Director) Jul 2010- Jan 2014
 Set up KPI with Business Balance Score, allocated resources and archived product launch on time ratio by >85%, with solid commitment.  Provided the technical solution to marketing & sales team, managed the capacity increment of 2times more, and
special quality analysis from field return.  Took the leadership for NAFTA market launch with 200+ SKUs from 4 suppliers, drove sales growth from 500K to
10M USD within 2 years, which the ambitious target was defined 10years ago.  Initiated and maintained technical documents, approbation & certification (E-mark, RoHS, ISO9000, TS16949),
technical reports, change proposals and specifications
Project Manager- Lighting (Report to R&D Manager) Jul 2005- Jun 2010
 Leaded the cross functional team for the product development, include: sales&marketing, R&D, procurement, supply
chain, quality, coordinated with key customers: IKEA, Walmart, Costco, Home Depot, Carrefour, etc
 Launched the key products: high temperature endurance lamps with 4 types, 10M USD per year. IP sealed lamps for
outdoor with 3MUSD/year, and got positive feedback from market
Product Engineer (Report to R&D Manager) Jul 2004- Jun 2005
 R&D and Product development, calibrated color measurement instrument, certification of IEC, UL, Energy Star, FCC