Leads commercial optimization of the business primarily in Finance, Sales & Marketing by identifying business improvement opportunities, developing actionable plans, and leading teams to execute strategies. Optimization includes improving quality/volume of Marketing leads, improving pricing & conversion rate of Sales, improving cost structure of business for improved profitability via Finance.
Experience extends across technology, professional services, e-commerce, manufacturing, healthcare, agriculture, software, retail, and energy sectors.
· Driven $500m+ annual incremental profit with 100% customer satisfaction and zero clients failing to improve financial gains.
· Oversee operational reviews to evaluate processes, systems and talent to create actionable improvement strategies.
· Lead product, sales, and marketing reviews to determine marketing effectiveness and assess brand redesign needs to maximize return on investment (ROI); identified growth and expansion opportunities.
· Position clients for public or private sale while maximizing sale price and shareholder returns.
Litera Microsystems, Chicago, IL
Business: Private equity owned $1b+ SaaS technology in the enterprise Legal industry
, Board of Directors
Tenure: 2019 - 2019
CFO in waiting brought in to redesign Finance strategy, sell company then onboard & off-board new and old Private Equity ownership.
· Onboarded new company ownership, board of directors and private equity analysts; developed regular and impromptu analysis and reporting standards.
· Restructured finance organization to support high organic growth and acquisitions while capturing 25% cost savings.
· Integrated acquisitions to expand and improve products while reducing competition; collaborated with shareholders and bankers on due diligence.
· Streamlined accounting, FP&A, and treasury operations to improve reporting accuracy and turnaround times by 50%.