Location: United Kingdom (remote office and travel)
• First of 2 sales employees recruited for this start-up company.
• Served as the Sales & Business Development Manager for the United Kingdom
• Developed and executed comprehensive commercial strategies and sales plans for new products in the UK.
• Successfully planned and implemented national sales programs, expanding the company's product lines.
• Pioneered entry into new markets, enhancing the company's product portfolio.
• Inspired a shared organization-wide vision within the team.
• Demonstrated exemplary leadership in sales approaches and processes, driving outstanding performance.
• Identified areas for improvement and effectively implemented tools, structures, resources, training, and processes
to optimize success.

Telecommunications and Broadband

Location: Aldershot, United Kingdom
• Served as the International Sales Manager and Head of Sales for the European and African regions.
• Directed the European Business Budget, surpassing £31,731,100.00 for 2019/2020.
• Managed the Southern African Business Budget, achieving £34,036,700.00 for 2019/20.
• Oversaw a global sales team comprising 4 direct reports in management, 20 indirect reports in sales staff, and 40
reports across all business units.
• Developed and executed comprehensive commercial strategies and sales plans for European and African markets.
• Successfully planned and implemented international sales programs, expanding the company's product lines.
• Pioneered entry into new international markets, enhancing the company's product portfolio.
• Provided day-to-day management and support to regional sales managers, implementing a feedback cycle for
continuous improvement.
• Guided and motivated regional sales management to meet ambitious global sales and profit goals.
• Inspired a shared organization-wide vision within regional sales teams.
• Demonstrated exemplary leadership in sales approaches and processes, driving outstanding team performance.
• Identified areas for improvement and effectively implemented tools, structures, resources, training, and processes
to optimize team success.
• Regularly traveled to sales territories and critical markets, ensuring effective sales strategy implementation.
• Assisted in senior sales recruitment, analyzed competitors' activities, and actively participated in relevant
international exhibitions and conferences.

Location: London, United Kingdom
• Led the UK and Global business as the Sales Manager, overseeing a diverse team of ten office-based sales
professionals.
• Accelerated pipeline and revenue growth through targeted sales and marketing initiatives.
• Managed a book of business encompassing 668 accounts, driving gross revenue of £2,400,000.00 per annum.
• Developed and presented compelling Joint Business Plans and Proposals for the company.
• Accountable for weekly reporting, sales analysis, and diagnostics for new and existing accounts, reporting directly to
the Managing Director.
• Assumed responsibility for annual budget forecasting, consistently surpassing sales volume, and profit targets for all
clients.
International Area Sales Manager

Export & Import, FMCG
Location: Twickenham, United Kingdom
• Held the role of Area Sales Manager for Eastern Europe, Southern Africa, and South America, spearheading market
development initiatives for new markets.
• Served as the Area Sales Manager for the United Kingdom, focusing on current accounts.
• Successfully developed new business (B2B) and adeptly managed commercial customers and distributors.
• Effectively managed a diverse book of business, generating gross revenue of £18,280,000.00 per annum.
• Skillfully negotiated annual supply contracts with international accounts and new accounts within assigned regions.
• Surpassed budgeted sales volume and profit targets, ensuring exceptional sales growth.
• Collaborated closely with other departments to achieve the company's sales and operational objectives.
• Provided consultative support to customers, addressing inquiries related to order status, shipment information, and
arrival notices.
• Oversaw inventory management-related documentation and efficiently managed inventory levels through close
coordination with warehousing, distribution, and logistics companies.
• Managed export licensing, product routing, shipping, packing, customs declarations, and related documentation,
maintaining effective communication with export and related authorities.

Liquor FMCG
Location: Durban, South Africa
• Functioned as the Key Account Manager of the Off-Premises Sales Team, driving high-volume sales with exceptional
negotiation skills and business acumen.
• Managed Regional Group Accounts in the wholesale and distribution sector across South Africa.
• Significantly contributed to the total annual sales volume in the sales district, accounting for £2,779,800.00 in sales
annually.
• Oversaw all aspects of customer accounts, including forecasts, pricing, payments, trading terms, marketing budgets,
and legal documents.
• Provided effective leadership to a merchandising and sales team consisting of 10 employees.
General Manager & Senior Purchasing Manager
FRANSMART
Hospitality
Period: 01/2007 – 04/2013
Location: Durban, South Africa
• Led procurement efforts for liquor and beverages, skillfully negotiating national purchase contracts with suppliers.
• Collaborated with national suppliers to develop impactful marketing campaigns, driving growth and profitability.
• Managed an annual budget of £190,000.00, ensuring optimal utilization of resources.
• Accountable for liquor sales, credit negotiation, and purchases/discounts with relevant suppliers.