Cables and cables accessories
• good knowledge of products and services marketed by the company;
• applying professional sales techniques in order to achieve monthly, quarterly, annual sales
indicators;
• providing technical support and the identifying of technical solutions to the requests received
(finding the products that serve the desired application) for the company's customers;
• providing technical support to colleagues regarding technical problems reported by customers in
complaints; • organizing technical courses for colleagues from other departments;
• making technical presentations of products to customers or partners at the request of other
departments;
• ensuring that the company's products have the required technical or other quality certificates;
• creating and manages together with the company's management the general pricing policy;
• managing the relationship with pre-defined clients as "key-account" (offer, price level, payment
terms);
• heling Inside Sales to prepare offers to customers , taking into account the company's internal
procedures and strategies;
• Monitoring the competition;
• preparing reports with various situations/statistics/estimated, periodic and/or on-demand budgets
and presenting them to hierarchical superiors;

Cables and cables accessories
Main activities and responsibilities:
- coordinate and supervise of inside sales team.
- achieving team targets: proper follow-up of quotations and ensure reaching and exceeding the
success rate.
- supporting and coaching the employees in reaching their individual targets.
- periodically analyze individual performances for inside sales employees and propose improvement
plans if necessary.
- preparing sales reports related to follow-up analysis, success rate, evolution of inquiries and
orders, reason's analysis for lost offers and presenting them to sales team and also to Lapp Kabel
Romania Management.
- ensuring that the team understand the procedures and targets and they do their job according to
the highest ethics and standards.
- coaching inside sales employees regarding their relationship with our customers in order to provide
best services and to keep the excellent company image that Lapp achieved in Romania
- preparing the price lists for Lapp products together with Sales Manager,
- preparing customized price lists for top customers on specific product groups and market segments
in order to be used as Frame Agreements.
- following that the internal directives are properly applied and used

Cables and cables accessories
Main activities and responsibilities:
- responsible with all Lapp Brands and other cables and cable accessories.
- preparing the technical and commercial quotations
- recommendation of price level for products in order to help sales representative to get orders,
- analyses, reports, and product groups sales forecast.
- providing sales team with necessary technical expertise: technical presentations, trainings and
workshops in order to help them understand quality and value of our products, why we are better
than the competition,
- regular trainings for new products with sales team.
- organizing common visits with sales team to customer to provide technical support, including
technical presentation/training to our customers, and presenting the best solution for there
applications.
- participation to trade fairs and customers events, writing technical articles for magazines,
cooperation with marketing department in order to create and implement marketing plan.
- translate in Romanian language for Lapp Main Catalogue and other technical catalogues and
brochures.

electrical installations, sanitary installations, HVAC; building construction
Main activities and responsibilities
- creating technical and commercial offers for electrical equipment,
- maintaining the connection with the suppliers,
- purchasing the necessary materials for the ongoing projects,
- technical support for site engineers
- preparing technical drawings for electrical circuits (low voltage and Building Management System)
- negotiating criteria from commercial contracts
- preparing technical documentation for auctions

Building Management System
Main activities and responsibilities
- preparing technical drawings for electrical circuits (low voltage and Building Management System)

Romanian Association of standardization
Dates December 2006 - March 2007
Occupation or position held Project engineer
Main activities and responsibilities
- receiving offers requests for electrical systems and preparing the technical offers,
- drawing the electrical panel according customer request in CAD and preparing the bill of materials
Name and address of employer S.C Automatica S.A, Bucharest, Romania
Type of business or sector Electrical panel builder
Dates June 2006 - December 2006
Occupation or position held Data-base administrator
Main activities and responsibilities
- ensuring that all the EN and national standard are up to date in the system in electronic format
- creating custom catalog (in electronic format) according customer’s requests

Cables and cables accessories
Main activities and responsibilities
• achieving growth and hitting sales targets by successfully managing the sales team;
• developing, updating, and implementing the sales strategy of the sales department, in close
correlation with the business strategy of the company
• establishing the policy of prices and discounts for the company's clients
• development of the plan of measures to minimize the risks that prevent the achievement of the
sales objectives and the monitoring of their implementation
• making reports with various situations, statics, budget, etc
• establishing the individual objectives of subordinate employees and preparing the budget
• identifying areas of development for subordinate employees and ensuring their implementation
• negotiating contracts with the company's key clients or for projects
• creating and manages together with the company's management the general pricing policy;
• objectives setting, coaching and performance monitoring of sales representatives
Achievements
• Developed and implemented a sales strategy that resulted with achieving the target, even
exceeding it, a 10% increase in customer base within the first year.
• Established and maintained relationships with key customers and stakeholders, resulting in a 20%
increase in customer retention and a 10% increase in customer satisfaction.
• Analyzed sales data to identify trends and opportunities, resulting in the development of targeted
marketing campaigns, that results with increasing the sales with 80% in energy sector
• budgeting sales for each category of customers and ensuring the achievement of the established
target