Responsible for the development, management and implementation of sales and marketing strategies throughout the South American territory for our 03 Business Units. (Brazil, Argentina, Peru, Colombia,Bolivia, Venezuela, Ecuador, Chile, Paraguay and Uruguay)

American company starting its operations in Brazil.
• Management of 03 Businesses Units with different characteristics (Oncology, Vascular Access and Vascular Interventions;
• Structuring and hiring the Brazil team;
• Structuring the sales channel in the country of 03 BUs, through the implementation of the Go-to-Market plan;
• PnL Management;
• Creation and development of the price strategy in the country (Direct Sales, Indirect Sales and Health Plans;
• Direct interface with all back office areas allocated in the US (Logistics, Finance, Regulatory, HR...)
• Implementation of technical assistance (equipment);

• Implemented the Advanced Energy business unit in Brazil reporting directly to the Global Sales Operations Director located in the US.
• Created and executed the Go-To-Market plan with the goal of setting up the BU in Brazil.
• Had a strong role in reaching the targets and KPIs.
• Introduced the Advanced Energy products into the Brazilian market focusing on 7 specialties: Oncologic Surgery, Mastology, Electrophysiology (Pacemaker), Cardiology, Orthopedics, Spine, and Neuro.
• Developed the distribution channel in all country.
• Created pricing strategy (Indirect Accounts, Direct Accounts, Public Market, and Private - HealthInsurances).
• Consolidated the products in the main direct accounts.
• Built strategic partnerships with other business units.
• Managed direct (hospitals) and indirect (distributors) accounts.
• Resposible for demand planning (S&OP).
• Trained the sales force.
• Responsible for marketing activities (congresses, vocational training, among others).

• Was responsible for more than 15 direct accounts and 2 indirect accounts in the city of São Paulo.
• Built important relationships with HCPs and with the administrative sectors of hospitals and health insurance companies.
• Worked with important accounts in São Paulo (public accounts, verticalized accounts, and privateaccounts).
• Participated in bidding processes.
• Was responsible for planning the demand of the cardiology products.
• Prospected and developed new clients in a very competitive scenario.
• Gave training to HCPs and non-HCPs.
• Launched new products, presenting them to the market so as to boost sales.
Main results:
o 53% growth in the territory despite a challenging market (2016 vs. 2017).
o 47% growth in the territory despite a challenging market (2016 vs. 2015).

The Sales Trainee is developed by a buddy, coach, and mentor to take over leadership positions in the short/medium term.
• Provided customers with information about the products.
• Gained knowledge of the market in different regions of the country (prices and health insurance).
• Sold products based on building and maintaining strategic relationships with customers.
• Looked for new business opportunities and for launching products.
• Monitored the entire sales process from invoicing to delivery.
• Gave training on products to doctors, nurses, and the Hospital’s administrative areas.
• Gained knowledge of the bidding process and analyzed bids.
• Planned the demand in the business unit.
Main results:
o Reached a 23% growth in the territory (2015 vs. 2014).
o Was promoted to a senior position within 18 months, due performance.