Leading European market and consumer research projects for Clivet product portfolio specially focus on residential AC, heat pumps and VRF units.
In charge of supervising all phases of research operations, from initiation to conclusion,
encompassing market, brand, and product viewpoints, with a particular emphasis on AC & Heat Pump product strategy. This involves formulating and executing a EU AC & Heat Pump product strategy, collecting product demand data, pinpointing areas for competitiveness enhancement, and identifying market prospects.
Owning selection and management of external agencies to optimize effectiveness and cost efficiency.
Participating in all aspects of user experience design phases to provide expertise and
guidance; includes identifying target user types, discovering underlying user needs,
choosing proper user research activities, creating flow and/or questionnaire, developing
design specifications and the development of interactive prototypes.
Conducting idea generation and screening studies, name-claim-copy/ad tests, trend &
segmentations workshops, pricing and conjoint analysis. Managing design evaluation tests
and applying new technics such as neuromarketing research.
Capturing, analyzing, capitalizing and sharing the learnings & insights collected during the
different researches and studies.
Building organizational knowledge of best practices in UX research and application of
consumer and market research methods and strategies in Arçelik Group.
Jan 2017 Jun 2018 Team Leader, SDA Design R&D
Managing Small Domestic Appliances design team (13 direct report employees) for Arçelik
Group brands. Mentoring UX (User Experience) Studies for Product Sourcing Directorate.
Managing 5 project managers in Turkey and coordinating development colleagues in China.
Coordinating of all design project activities: totally 26 projects include Vacuum Cleaners,
Coffee Machines, Irons, Kitchen Appliances, Personal Care and Microwave Ovens.
Planning and managing UX testing laboratory.
Managing photo studio and graphic designers for packaging design processes.
Managing mechanical designers and technicians for prototyping.
Communicating external digital agencies for fair and special product launches.
Ensuring coordination and communication within the project teams in Turkey, Germany,
France and China.
Managing cost and complexity reduction projects.
Leading innovation and idea generation workshops.
Sep 2015 Dec 2016 Project Manager / UX&Innovation Expert
Managed all the stages of design related tasks and new innovative idea process for Arçelik
Group's main brands (4 direct report employees); Arçelik, Beko, Grundig, Arctic and Defy.
Managing Small Domestic Applieances R&D projects from idea phases until serial
production, as project as project manager.
Leading industrial and graphic designers.
Preparing and presenting research and design concepts in a professional manner.
Making market research, product and/or service analysis for new design project.
Managing all level of user experience tests; choosing the right personas, preparing the
questionnaire, performing the test and evaluating the result.
Conducting user research activities, documenting and communicating results, making
recommendations and providing insights, and helping the project team to transform these
outputs into prioritised work on product roadmaps.
Synthesizing data gathered from customer behavior, competitive behavior, trend research
and technological developments into useful strategic product decisions.
Managing customer experience program, customer journey mapping and voice of the
customer processes.
Preparing a design brief with full of the requirements, trends, personas, technical
descriptions and innovations to get the best industrial design.
Communicating the ideas through sketches, mock-ups and storyboards, producing iterative
designs.
Coordinating /assisting product managers and country responsibles to establish new
Beko/Grundig product range for our worldwide subsidiaries.
Managing photo studio and packaging design processes for Arçelik Group's main brands.
Expertise in design&production techniques of metals, plastics and painting-coating
technologies.

Jun 2018 Sep 2023 Senior Lead; Technology, Design and UX Research
Leading global consumer research projects for design, usability, concept-design-ideatechnology evaluation at Global Insights & Marketing Analytics directorate.
Designing research plans against business objectives, timelines and budget for internal
clients, such as industrial design, category/product management, business development,
research&development, marketing and brand(s).

Worked and accomplished two platform project in main refrigerator development center ofBSH, Germany.
Preparing feasibility studies in production lines to unify the main design in different
countries.
Executing the benchmark activities to follow up the latest developments in innovation
models in the other industries.
Organization of product development facilities until mass production stage.
Designing the body parts in UniGraphics; including metal sheets, plastic&visual parts,
extrusion and thermoforming parts.
Making part placements and following all the stages until the part releases.
Managing the release processes by selecting technical details, creating test plans.
Participating to the pilot productions in other countries as product developer and project
responsible.
Coordinating development colleagues working abroad for the same project.
Supporting process improvements and ratio projects.

Worked as project leader for Klimasan’s new coolers design team and created two new
concepts including their industrial designs. Managed whole development processes until serial production phase.
Designing product from concept to mass production phase including mechanics &
industrial designing.
Developing new models and innovative designs for Strategic Partnerships (in coordination
with the universities, suppliers, other industries).
Taking responsibility of the whole Design project.
Completing necessary researches for the required components and its suppliers.
Organizing and executing projects and tasks related to the sponsorship by Tubitak
TEYDEB&TTGV (Government Support Funds for Technological Innovations).