Global Global Product Marketing and Category Manager (Italy, France, Germany, UK, Spain)
Premium Scooters Hired for an international talent programme.
Key achievements:
●Managed Piaggio and Aprilia Product Manager premium scooter (FY Volumes: 70k units, FYNet Sales 300 M€) ; Product launched: Piaggio Beverly, Aprilia SRV 850, Piaggio X10,
Multimedia Platform “PMP” ( first 2-wheel iPhone based connected platform);
●Other project and concepts: Piaggio USB (electric vehicle) Piaggio NT3 (hybrid microcar);
●Coordinated cost reduction activities ( 6% product cost reduction, 1 m€ yearly saving)
Ferrero (2007, Torino) Digital Marketing