Responsible for the promotion of Hitachi VRF + RAC and PAC products
towards consultants/installers and key accounts in Italy
• Technical/commercial meeting to sales/agents teams and customers
(installers, consultants, wholesalers) to increase Hitachi brand awareness
• Commercial Catalogs / Price list definition for the Italian market and at EU
level for countries like Spain , Portugal and Eastern Europe. Responsible of
EU products promotion
• Take part at Assoclima / Anima meetings (Italian associations for HVAC
market) to play a key role in the Italian market
• Technical/Commercial benchmark for product positioning and new sales
strategies
• Responsible for Product forecasts in coordination with the Sales Manager
and Logistic
• Price positioning and Market analysis/plan in order to create sales
strategies in cooperation with Sales team (for ITALY, SPAIN and PORTUGAL)
• Discussions with EU PM and Hitachi or for OEM Factories (Italy/Spain/
China/Japan) about market needs and new products development
• Help the Country Manager in BRM (Business Relationship Management)
process and discussion with Demand plan Dept.
• Tutoring for a Trainee in Marketing Communication Team

Responsible for the promotion of the Carrier VRF + RAC and PAC products
and main point of contact for the Italian agents net of Carrier.
• Take part at Assoclima/Anima (Italian associations for HVAC market)Manager
and Logistic
• Price positioning and Market analysis
• Discussions with EU PM and Factories (China) about market needs

Responsible for the promotion of the Daikin VRV products & solutions towards
key players in HVAC market of Italian territory: HVAC designers:
• Meetings with consultants of several Northern Italian regions to promotion
of Daikin solutions
• Follow-up of key projects together with agencies in order to increase in VRV
project acquisition
• Travelling across Piedmont, Veneto, Trentino Alto adige regions to meet
local clients (40%-50% of working time) to talk about their specific projects,
helping them in the selections and supply them necessary tools: literature,
software, specification texts and sales tools.

• Responsible for the promotion of the Daikin VRV products & solutions towards
key players in HVAC market of EMEA territory: HVAC designers, property
developers, Daikin distributors/dealers providing the following services:
• high level product and application training to the Daikin sales force ( In
charge of affiliates: Italy, Greece, Central Europe, Poland, UK, Germany,Malta)
• Seminars towards groups of consultants (involved also for their organization
(Seville, London, Stockholm, Stuttgart, Brussels, Agadir, Berlin, Rabat)
• Meetings with brands like H&M and LIDL to promotion of Daikin solutions for
Retailers.
• Take part at BREEAM, LEED EU meeting in order to take information on how
to play a role in the GREEN BUILDINGS market
• Follow-up of key projects together with local distributor/affiliate and Daikin
Europe area sales responsible (SPAIN, ITALY, FRANCE, RUSSIA,
MOROCCO, GERMANY, UK) in order to increase in VRV project acquisition
• Travelling across the EMEA region to meet local clients (40%-50% of
working time) to talk about their specific projects, helping them in the
selections and supply them necessary tools: literature, software, specification
texts and sales tools.

Production of technical manuals, commercial catalogues, leaflets, brochure,
price lists, technical presentations for RAC, PAC and VRV
• Technical marketing Benchmark, Price positioning, Market analysis
• Understanding of market and customers insights
• Cooperation with Daikin Europe and Factory for new products development

• Technical support for the Sales Engineers in order to plan, design and size
VRF systems related to tenders incompliance of design/sizing with all
applicable national regulations. Use of AUTOCAD and software for VRF
design. Direct technical support to designers and installers.