Head of Sales In-Center & Critical Care
January 2024 - Present (2 months)
Jakarta, Indonesia
Head of Sales In-Center
March 2023 - December 2023 (10 months)
Jakarta, Indonesia
1. Develop and execute the overall In-Center Sales strategy to achieve growth
targets and profitability.
2. Ensure that the In-Center Business Unit is delivering high-quality products or
services that meet customer needs and expectations.
3. Manage the budget and financial performance of In-Center Business Unit,
ensuring that targets are met or exceeded.
4. Identify new business opportunities, markets, and potential partnerships to
expand the business and increase revenue.
5. Build and maintain strong relationships with clients and stakeholders,
ensuring a high level of customer satisfaction.
6. Develop and implement sales and marketing strategies to support business
growth and customer acquisition.
7. Manage and motivate a team, ensuring that they have the necessary
resources and support to deliver results.
8. Drive innovation and continuous improvement within the In-Center Business
Unit, identifying and implementing new initiatives that improve efficiency,
quality, and performance.
9. Ensure compliance with legal, regulatory, and ethical standards, and
manage risks to the business.
10. Monitor industry trends and changes, and adjust the business unit strategy
accordingly.
11. Ensures that the clinical team follows the guidelines to ensure the quality of
care and patient safety.
12. Monitors the clinical team performance and implements strategies to
improve the quality of care, also ensure that clinical staff receives necessary
training and development to update their skills.
13. Collaborate and communicate with other departments and medical
professionals to ensure continuity of care and cohesion throughout the
organization.
14. Ensure that the clinical team is in compliance with all relevant regulatory
and legal requirements.
Head of Hemodialysis Sales
December 2021 - March 2023 (1 year 4 months)
Jakarta, Indonesia
1. Developing and executing the hemodialisys sales strategies and plans to
achieve revenue targets
2. Motivating and managing the sales team to achieve targets and KPIs
3. Conducting market research and analyzing competitors to identify new sales
opportunities.
4. Building and maintaining strong relationships with clients and partners to
expand the company's customer base and increase sales
5. Managing the sales pipeline, forecasting sales, and reporting on sales
performance and outcomes
6. Developing pricing strategies and ensuring appropriate pricing models are in
place.
7. Collaborating with marketing and product teams to develop effective sales
collateral and promotions
8. Identifying and implementing best practices and tools to support the sales
process and improve efficiency
9. Managing the sales budget and ensuring sales objectives are delivered
within the budget
10. Representing the company at industry events and conferences to increase
brand awareness and generate new business.
National Sales Manager
January 2019 - November 2021 (2 years 11 months)
Greater Jakarta Area, Indonesia
• Responsible to achieve the Target Sales comprising of full range of HD,
accountable for sales revenue and profitability as per target set for the given
year, contributing to the overall Indonesia’s commitment to South Asia Pacific
region.
• Develop a high performing and competent sales to deliver the Sales goals.
• Understand customers’ requirements in an in-depth manner and provide
solutions that meet their needs and grow the business profitably.
• Identify new and follow-up on any potential sales opportunities by being
proactive in the market place.
• Participate in the annual budget planning process, formulate sales plan to
achieve the set target
• Responsible for monitoring all sales expenses and activities in relation to
profitability and against budget.
• Responsible for contracts to customers.
• Responsible for Tenders and ensuring our response is professional and
attractive.
• Provide a monthly report for MD to update work-in-progress
Acting for National Sales Manager
July 2018 - December 2018 (6 months)
Greater Jakarta Area, Indonesia
• Responsible to achieve the Target Sales comprising of full range of HD,
accountable for sales revenue and profitability as per target set for the given
year, contributing to the overall Indonesia’s commitment to South Asia Pacific
region.
• Develop a high performing and competent sales to deliver the Sales goals.
• Understand customers’ requirements in an in-depth manner and provide
solutions that meet their needs and grow the business profitably.
• Identify new and follow-up on any potential sales opportunities by being
proactive in the market place.
• Participate in the annual budget planning process, formulate sales plan to
achieve the set target
• Responsible for monitoring all sales expenses and activities in relation to
profitability and against budget.

District :
West Java
Business Unit :
Medical Devices
Major Accountabilities:
•Achieve assigned sales target and business growth in the assigned areas.
•Demonstrating/presenting products to HCP.
•Maintain and develop business relations with existing and new customers.
•Leading Team in creating Demand through promotion activities
•Optimize quality of service. Provide business growth
•Controlling promotion activities of the teams: Call Doctor, Round Table
Discussion, Product Presentation (Wundres Caring Program)
•Report to Sales Manager with Sales Report, Personal Score Card, Book
Sharing. PDP, Sales Performance.
•Train, motivate, and develop the potential of Supervisor, WCSE / MDSE,
continuously
•Managing and controlling CME budget ratio.

June 2010 - April 2012 (1 year 11 months)
In 2012, area coverage : Jakarta
Page 5 of 7
2010 - 2011, area covarege: Banten, West Java, South Sumatra
Products: Triaminic Group, Voltaren Emulgel, Lemocin, Otrivin, Fenistil.
Major Accountabilities:
•Achieve assigned sales target and business growth in the assigned areas
•Develop business plan to optimize sales force performance
•Translate company business objective into team business plan as well as
individual team member action plan
•Champion productivity objectives : days in the field, call target, strike call rate /
rep / day, targeting and frequency
•Maintain and develop business relations with existing and customers
•Optimize quality of service. Provide business growth
•Enhance customer service and establish good relationship with KOL and Key
Potential Customers
•Stimulate and develope activities that support relationship building and drive
sales of OTC products in the ethical channel

6 years 6 months
Area Manager
January 2008 - June 2010 (2 years 6 months)
In 2010, area coverage: Banten and Jakarta 2
2008 - 2009, area coverage: Palembang, Jambi, Lampung, Batam,
Pekanbaru
Products: Danocrine, Rhianthiol Group, Lactacyd Group, Phisohex, Smecta,
Pronemia, OBH Combi, Combikid
Job Function:
•Achieve assigned sales target and business growth in the assigned areas
•Represent the company to customers
•Implement Company strategy
•Generate prescriptions and personal order for products in line with
promotional strategy
•Maintain and develop business relations with existing and new customers
•Optimize quality of service. Provide business growth
•Responsible for developing, implementing & maintaining the overall sales
strategy
Medical Representative
January 2004 - December 2007 (4 years)
2006 - 2007: Responsible for product marketing creates demand by
pharmaceutical and consumer health.
products: Danocrine, Rhinathiol Group, Lactacyd Group, Phisohex, Cetrin
Group, Polivit.
2004 - 2006 : Responsible for product marketing creates demand by
pharmaceutical and consumer health products to Dentists.
Products: Antibiotics, anti-inflammatory, anti analgesic, Sensodyne,
Paradontax, Polident, and co-promotion with Unilever, to distribute Pepsodent kit.
Major Accountabilities:
•Achieve assigned sales target and business growth in the assigned areas
•Build / maintenance Relationship with health care professionals
•Detailing products to health care professionals
•Maintaining detailed records
•Making presentation.
•Attending/organizing trade exhibitions, conferences and meetings
•Reviewing sales performance
•Make and report sales call to Supervisor