Developed and executed social media content across YouTube, RED, and Instagram, leading to a 10X increase in brand awareness through the establishment of new marketing channels and omni-channel strategies • Engaged in the design and implementation of A/B test to optimize landing pages for traffic data analysis and created bidding strategies, successfully achieving a 7% higher CTR and 14% lower bounce rates • Utilized SQL for detailed analysis of user behavior and campaign data, driving a 2% uplift in conversion rates through targeted campaign strategy optimization • Halved CPA and drove 20% higher subscription rate through channel efficiency optimization strategies such as SEM keywords polish, YouTube ads creative enhancement, etc • Collaborated across team to align resources and project management efforts, resulting in a 3% improvement in overall project outcomes.

Spearheaded SEO optimization efforts to improve online visibility, resulting in a 5% increase in organic traffic and a 10% improvement in SERP • Initiated market research analysis post-MVP launch, assessing potential product segment demand; identified high- intent users and presented insights to the marketing team, informing strategic enhancement • Conducted analysis of target customer personas, utilizing 500K+ user data to inform product design and pricing strategies; influenced sales and marketing strategies, leading to a 12% revenue growth. • Applied RFM analysis for customer segmentation, enhancing campaign personalization and successfully increased CTR by 3% • Designed and implemented project management workflows and processes to streamline project execution, resulting in a 5% reduction in project turnaround time

Designed user surveys and conducted interviews with 2,000+ viewers, analyzing the data to shape TV show content based on viewer interests, resulting in the successful launch of a new program. • Analyzed marketing channel ROI (Google, Facebook Ads, TV, etc.), pinpointing the top two performers using excel; advocated for increased budget allocation, leading to a 15% viewership boost for popular TV shows • Partnered with stakeholders to design a Tableau dashboard , visualization analysis that highlighted trending topcs and searches, aiding in the identification of subjects for potential new TV programs