Reporting directly to the Tianma CEO and to the Tianma America CEO, was tasked to rebuild the Consumer business that was
lost in the past 2 years with the major NA Consumer Brands.
Rebuild and manage the NA Consumer Electronics sales division to target customers like Apple, Google, Microsoft, Dell,
Amazon and GoPro
Create and develop a dedicated Consumer Sales team for NA market
Initiate contacts and build relationship with some of the major EV customers in the NA
Train and educate HQ teams in working with NA customers: Technical, Business and Quality expectations

Report to Senior Director of Display/Touch Category Management, successfully leading the display, touch and cover Lens
procurement. Oversee supplier selection, price negotiation, award allocation and contract negotiation. Conduct negotiation and
close contracts with new technology suppliers on behalf of Meta.
Managing product and new technology development for High PPI LCDs used in VR applications
Managing product and technology development for OLED and uLED displays
Successfully launched 2 mid-size products for Portal line
Develop and implement short and long-term procurement strategies.

Responsible for business development, sales, marketing and operations of small to mid LCD and OLED display business in the
North America Consumer Electronic market. Develop the new NA Consumer Electronic sales division of Tianma NLT.
Create and manage the NA Consumer Electronics sales division.
Develop Executive level relationships with all major NA accounts.
Successfully introduced Tianma to a few major AVL accounts for 2017 and beyond.
Develop and implement short and long-term sales strategies.

Reported to Senior Director of Display Category Management, successfully leading the team of display, touch and cover Lens
procurement by overseeing a team of 4 commodity managers, located in China and Chicago. Oversee supplier selection, price
negotiation, award allocation and contract negotiation. Conduct negotiation on-site in China. Travel internationally to audit and
score supply bases. Spend 1-3 weeks in a global location 4-5 times per year.
▪ Managed $1B/year global business. Achieved yearly savings of $100M through supply base consolidation, price negotiation
based on cost analysis, market and competitor analysis, product standardization and design for cost.
▪ Full ownership of Supplier Relationship Management; ensuring performance delivery, continuous improvement and access
to innovation from suppliers achieving value contribution to targets on a global basis.
Paul Baciu, MBA
Highland Park, IL paul@baciu.us
224-595-5050 http://www.linkedin.com/in/paulbaciu
▪ Performed in-depth analysis on the company’s display supply chain and collaborated with the team to simply and
consolidate the Display and Touch commodity, to fewer suppliers with better pricing, and creating a long-term partnership
with the key suppliers.
▪ Consolidated the supply base from Japan and Korea and introduced new suppliers from Taiwan and China with high
technical capabilities.
▪ Managed the supplier’s relationship with the company’s factory and approved EMS. Negotiated RMA agreements between
Suppliers and EMS and coordinated 3 party meetings to close outstanding issues.
▪ Initiated a cost/feature based analysis on all display modules as well as a “should be” cost analysis on all the displays on NPI
programs.
▪ Developed sourcing strategy and TCO analysis to maximize profitability, simplify processes and leverage the supply base.
▪ Monitored the industry for new suppliers and introduced them to the engineering team for technological capability
evaluation.
▪ Recommended and established supply chain strategies and tactics throughout the product life cycle with studies for long-
term capacity planning, capital investment, inventory policy and risk management.
▪ Executed master purchase agreements (CSA) in collaboration with the SC Law team.
▪ Interface with technology teams, product marketing, new product development (NPD) team and others to provide proper
supply chain input. Manage demand (MRP) and supply requirements.
▪ Mentoring and developing strategic sourcing staff to create a culture that attracts and rewards high quality supply chain
professionals.

Managed the centralized display and touch engineering multidisciplinary organization of 20+ engineers composed of
electrical, mechanical, optical and touch system groups. Team has support for all technology and competitive benchmark,
planning, development, engineering, implementation and design quality control of display modules and touch systems.
Managed expertise and resources in the engineering team. Assigned project leaders and project resources.
Lead the Display and Touch Strategic Component Committee, a multi-organizational technology driving body
responsible for mobile display roadmaps and platforms based on baseband architecture, UI requirements, power
management considerations, market trends, customer inputs and capability/maturity of different technologies.
Created and published the company’s 3-5 year road map for display. Partnered with consumer experience group and
marketing to determine the company display requirements and strategy.
Collaborated with our ODM/EMS teams to deploy the display standardization strategy to our ODM partners.
Developed a new technology in display industry for flex to flex bonding that enables design freedom for the product
team while utilizing the same display module in different products with different form factors.

Oversaw the implementation of display standardization strategy.
Implemented the display platform strategy that resulted in savings of $500M. Led the effort to reduce the number of
displays used in products from 48 display modules in 2006 to 15 display modules in 2011.
Lead the mechanical team that revolutionized the cell phone concept with the thinnest display ever in a shipping
product for the mobile industry in 2007.
Managed the engineering team that developed the first round display in the cell phone industry in 2008. Partnered
with the display supplier with the introduction of the new cutting technology.