• Conducted in-depth market research to identify emerging trends, consumer preferences, and competitive landscapes and designed plans for implementation, resulting in a 15% increase in the company’s market share;
• Collaborated with a professional marketing team to design and execute A/B tests for email marketing campaigns that led to a 20% improvement in email open rates, which brought in $15,000 in additional sales;
• Utilized Google Analytics, Excel, and other data analysis tools to track and report on website traffic, user behavior, conversion rate, data decisions, and optimizations, which were used to enhance user experience;
• Developed and executed customer segmentation strategies that resulted in a 500% increase in marketing campaign effectiveness, leading to heightened revenue generation and improved on return on investment (ROI).