• Assisted the strategy planning project to help a leading foreign bank in China multiply profits growth and customer
acquisition in the Chinese market by improving their digital technologies and introducing mobile payment services
• Qualified the macro environment of the Chinese financial market and conducted industry research on the development of
foreign banks in China, culminating in a 26-page report under the guidance of the project consultant
• Conducted 17 client interviews to support desk research, and delivered weekly summary to the project team and client

• Oversee 5 sales and service coordinators and over 80 beauty advisors to meet and exceed quarterly sales target by 28.2%
• Ensure and support all team members to execute the Sephora selling model to provide outstanding client services, drive operational initiatives, and ensure the store profitability, operation efficiency, and business opportunities
• Conduct data analysis using Tableau to propose client acquisition strategies, and successfully maintain top 3 performance within the region in Q1 - Q3 2022
• Partner with HR on recruitment and talent development by interviewing candidates to expand the team size by 50%
DFS Group Ltd. Brand Manager
• Strengthened corporate image through various channels and methods, including sales events, limited-time offers, rebates, and cobranding resulting in an annual turnover of $1 million, up 21% from the prior year and exceeding the target by 12%
• Led a team of over 20 sales associates in daily operation to deliver excellent customer services, and worked closely with the stores management to strive for maximum sales results, exceeding quarterly target goals by 68%
• Co-managed the first “Master of Wine and Spirit” Trunk Show in North America by working cross-functionally across financial forecasting, event planning, logistics, and onsite commanding, achieving over $650K in sales within 3 hours
• Led inventory planning to communicate critical data to marketing teams, informing monthly sales strategies in DFS globally

Constructed, planned, and implemented digital strategies for 40+ franchise television series and executed 20+ digital content strategies and campaigns, increasing ratings by at least 15%
• Collected, filtered, and analyzed 1M+ rows of client data collected from campaigns to maximize viewership across platforms
• Assisted senior data analyst in translating project requirements into data reports using Excel and SPSS, and presented campaign results and future expectancy in 50+ weekly C-level executive meetings