Oversaw financial strategy and efficiently allocated a $250,000 fund, ensuring budgeting and fiscal responsibility.
· Spearheaded campaign events, encompassing publicity, fundraising, and managed social media communities with 500+ members to enhance engagement.
· Developed and delivered tailored canvassing training, organizing a 100+ person team.
· Fostered key relationships with political figures for cross-sector collaboration.
· Digital Marketing and Branding, I spearheaded promotional campaigns, boosting visibility and impact through strategic PR and communication efforts. Utilized data analytics and market research to fine-tune marketing strategies, securing optimal campaign outcomes

In a six-hour live streaming session, sales achieved an impressive ¥990,000 (approximately $145,000), demonstrating outstanding sales expertise and communication proficiency.

A. Feature Department (Aug 2018 - Feb 2023)
· Hosted, wrote scripts for, and directed weekly programs, and conducted aerial photography (Aug 2018 - Feb 2023).
· Engaged in bilingual interviews for Hollywood film and television promotions.
· Contributed 1-2 articles weekly to the "Ifengus WeChat " (2018-2021).
B. News Department (Jul 2020 - Feb 2023)
· Anchored "American Today" 2-3 times per week (Jul 2020 - Feb 2023).
· Served as a stand-in news anchor and executive producer for "American News".
C. New Media Department (Feb 2023 - Present)
· Planned, prepared, produced, and hosted "Pacific Diaries," the first new media program on Phoenix TV US.
· Led media planning by identifying market opportunities and developing strategies, while building networks with potential partners.
· Directed multimedia marketing, managing content distribution and digital campaigns across various online and social media platforms.
· Wrote and edited news content.
· Participated in multimedia marketing operations and website maintenance.
· Managed project planning and business outreach.
· New Media Program Video Editing Supervisor
2. Emcee / MC (Master of Ceremonies):
· Collaborated on and hosted about 100 major bilingual events, amplifying community connection and cultural exchange.
· Accumulated extensive project experience and promotional resources.
· Maintained positive relationships with the media.
3. OlliBay DBA /CEO
Los Angeles | 2018 – Present
· Researcher for Tencent Video's "Flavorful Origins" in North America, achieving significant commercial success on Netflix.
· Produced "Candy Rain," a critically acclaimed microfilm; and co-produced Burberry's Autumn/Winter 2022 campaign.
· Established and expanded new media partnerships, including a significant role with China Southern Airlines.
4. RCAO/ Executive Secretary-General
California, Feb 2020 – Present
· RCAO Round Table of California Chinese Association Organization is a major registered association comprising 189 member businesses.
· Serving as the Executive Secretary-General and primary assistant to the Chairwoman, responsibilities include external relations, documentation, event planning, and financial oversight.
· Maintain long-term collaborative partnerships with numerous Chinese American organizations throughout the United States, fostering a comprehensive network that allows us to serve the wider Asian American community effectively.
· Planned and coordinated multiple CSR projects