• Key Achievement: CAGR of 2017-2021= 33.0%; Sales of focused product: 2023H1 to LY = 310%
• Key product: Advanced patient monitor (base monitor with modules, and dedicated consumable)
• Solid relationship with Aneasthesiologist (Operation Room) and intensivist (ICU); excellent
feedback on equipment support
• Sales and Marketing: Strategic plan to execution
o Identify and drive needs; Match customer needs to our product features
o Hand-on manage whole equipment selling process: HA raises request, budgeting,
specification draft, tendering, price negotiation, equipment installation, in-hospital
training, maintenance renewal, as well as emergency service support
o Marketing events (e.g. Aneasthesiogist annual meeting and Intensivist annual meeting) to
promote products; recruit new customer and enhance existing customer relationship;
• Generating new demand and clinical justified the demand by working with doctor to publish a local clinical study.
• Business development focused on Critical Care and Anaesthesiology
o Game-changer for advanced patient monitoring market (hemodynamic)
o Start from zero business and no connection at the very beginning
• Responsible for equipment, consumable and medical devices (e.g. HemoSphere, FloTrac / Acumen sensor /Swan Ganz)
• Multiple job functions – Sales, marketing, clinical, education and technical for the monitor
o Clinical support (case support and clinical training to doctor and nurses) on patient
monitor parameters
o Technical support (equipment installation, software re-install, upgrade, spare parts
replacement, etc)
o KOL engagement and KOL development (ICU, cardiology and Anaesthesiologist),
transfered KOL’s to be our speaker
o Escort doctors to Mainland China, Taiwan, Japan, Korea, Australia, Thailand, Singapore,
Malaysia
• Work with regional (GCA, Japan, Korea, SEA, Australia, India) team for oversea educational program
• Reporting to Senior Director - Business unit (based in Shanghai)
• New Product Launch (HemoSphere , Acumen, ClearSight : Summarise the product launch business case and expected market share and make timeline and milestone for each product launch (launch plan)