• Through business expansion, relocation in Slovakia, succeeded to keep strong relationship with Core
Ukrainian Energy Companies and to up-to-date and tailor available product portfolio to the customer
actual needs expanding the product portfolio with new brands and solutions mainly for EHV/HV market;
closed the pilot deal supplying OHL conductor for UKRENERGO.

• Conducted market analysis to identify the new opportunities and available markets in Slovakia and
neighbors’ countries leading to the development of niches-specific sales tactics and more effective
strategic decision - making.

• Took part in the RACIOENERGIA fair enhancing team visibility adjusting articulate value proposition,
securing new accounts operating at construction and renewable markets.

• Created the business from the scratch: Set up a company, managed of its operation activity, built up
effective strategy and planning of business development activity, creation of relevant team and
distribution network led to the sustainable growth of sales by 10% a year in the critical political situation.
succeeded to double sales within first 3 years and during last 3 years sold 500km (10MEURO) of HV
underground cable and 300km (1MEURO) of conductor for OHL where let the company to the leading
position

• Implemented market-specific pricing strategies adaptive to regional economic fluctuations, reducing costs
by 15%

• Led contract negotiations for large-scale deals with top clients TSO, DNOs, renewable companies,
resulting supplies of 100km HV cable and 50km of OHL conductor a year.

• Conducted comprehensive market analysis for product diversification, the initiating new product lines
(distribution network HV&LV, ABC, mining, O&G, LOCA, airfield, aircraft, etc.) ensured penetration into
contributing to a 10% market share growth.

• Organized local technical support, which gave clients an understanding of the technical advantages of
Nexans technologies and facilitated the use of the company's products and technologies, as a result we
received customer loyalty, the use of Nexans products in projects, as well as the creation of a standard
recommending the use of Nexans products, instructions in project documentation, and also the growth
resulted in sales of 10% per year with proven product benefits.

• Directed cross-departmental efforts to streamline the lead qualification process, increasing lead
conversion rates by 25% in one fiscal year.

• Developed strategy of effective sales enhancing customer engagement and satisfaction resulted the
sales growth by 25% over the year and profitability by 3% a year.

• Implemented market surveys and analysis, providing actionable insights that informed business
strategy adjustments and product offerings ensured sales growth +30%/year; local MG market share
growth +5%

• Led the development of a multi-channel marketing strategy, increasing the SE market share by 15%
within three years.

• Orchestrated the planning and execution of trade shows and events, significantly raising brand
awareness and generating a 20% uplift in lead acquisition.

▪ Spearheaded the launch of new products, organization of the service for MV equipment and local
programming for relays protection devices centers, training centers resulting in a 25% increase in
annual sales revenues

• Drove a 30% improvement in customer engagement through the enhancement of CRM tools

• Collaborated with product teams to create compelling sales and marketing materials, facilitating a
35% boost in dealer sales conversions.

• Created the Sales department of the electrical equipment & security systems for B2B international
projects; managed its operation activity, planning, strategy work-out, implementation of the
business processes generated raise over 5MUSD

• Spearheaded the cross-department efforts uniting the group over 50 persons, for obtaining and
realization of the project Physical protection system for ISF-2 (ChNPP, EBRD funding, Subcontractor
of FRAMATOME), converting to the net revenue over 2MUSD.

• Initiated and acted as auditor the Quality Management Systems Certification procedure (ISO 9001)
implementation of the production factory TISO, what improved the product quality and allowed to
win the tender for supply for the project Physical protection system for SIP03 (ChNPP, EBRD
funding, partnership with ALSTOM) and CCTV & access control for RNPP (RNPP, TACIS funding,
partnership with ALSTOM), contributing 1 MUSD of net profit.

• By mutual efforts with CEGELEC Canada prepared tender and win the contract for supply of “Dispatching data system for NDC Ukrenergo”.

• On behalf of CEGELEC organized effective local support and realization of the projects Protection,
Control and Monitoring System for DNIEPROGES-1, DNIEPRO Cascade (DNIEPROGES-2),
DNIESTRE HPP; led to the extension of the contract and increase of the initial scope of supply by
15%

• Initiated and achieved the extension of the Grant Agreement between the Governments of France and
Ukraine for the Physical Protection system for Zaporizhzhia NPP of NJSC ENERGOATOM
(14MUSD).