Energizer Holdings is the manufacturer of primary batteries and portable lightings. We also carry auto care brand products such as California Scent & Armor All. My role as the Area Sales Manager is to ensure the business growth via the assigned Key Distributors of the area, I’m in charge of and to manage all the operational activities.

• Lead and motivate a team of 2 supervisors and 9 sales representatives to achieve sales
target and objectives. Provide coaching, guidance, and support to maximize individual and team performance
• Lead and manage 3 distributors (Teak Ann Trading, Uni Distribution, Ng Chong Wong) in Perak towards company growth objectives
• Develop and implement strategic sales plans to drive business growth and expand market presence in Perak. Identify opportunities for new business development and plan trade
activities to support distributor’s sales team to ensure the in-market standard are in place
• Build and maintain strong relationships with key customers, including retailers,
distributors, and other stakeholders. Understand customer needs, preferences, and
market trends to deliver exceptional service and drive customer loyalty
• Conduct market research and analysis to identify market trends, competitive dynamics,
and opportunities for growth. Monitor competitor activities and develop strategies to
maintain a competitive edge in the market
• Prepare sales forecasts, budgets, and reports to track performance metrics and evaluate
sales effectiveness. Analyze sales data to identify areas for improvement and implement
corrective actions as needed
• Provide training and development opportunities for sales team members to enhance their skills, product knowledge, and sales techniques. Foster a culture of continuous learning and professional development within the team .
• Collaborate with other departments, such as marketing operations, and finance, to align
sales strategies with overall business objectives. Coordinate cross-functional initiatives to
optimize business processes and drive efficiency
• Awarded for FY24 April Best Total Category Achiever within a year in my employment

Lactalis is a French leading dairy company and has acquired Nestle chilled dairy (yogurt and yogurt drink) in Malaysia. My role is to manage a group of local modern trade account, reviewing TTA and ensuring the business growth of Lactalis and my customer.

• Manage LKA KK group, 99 SM, Billion, The Store
• CVS - 7 Eleven, MyNews, and Mycu
• PMART - Petronas, Petron, Shell
• To conduct regular reviews and updates with customers to monitor performance and
shelf off take of our products and also competitors' products performance and trend
• To service and support customers to resolve daily trade problems relating to our stock,
prompting them on low stock level, ensuring full range of stocks are available and well
merchandised, replenished in a timely manner
• To plan in store promotions and campaigns to increase sales and provide evaluation and
sales analysis of each campaign for further improvement
• To ensure sufficiency of stock, POSM materials, and promotions campaigns
• Negotiation of promotions, business reviews and trading terms of either pharmacy
chains or global key accounts or local independent chains
• Develop and maintain strategic long-term trusting relationships with high volume clients
to accomplish organic growth and long-term company objectives
• Research and manage key customer wants and needs
• Suggest solutions that answer clients' needs and wants
• Manage trade spend & ROI
• Nego with client on (Promo's, product and ECT)
• Manage delivery and work closely supply chain
• Ensure the ordered products are delivered in a timely manner
• Serve as contact point for key customers and internal teams
• Resolve customers' complaints in an effective and respectful way
• Gather, report, and communicate customers' feedback on service, and product delivery
• Create reports for upper management
• Keep abreast with industry and market trends and best practices

Qashier is a Singapore based startup which primary selling Point-Of-Sales system and SaaS focusing on SME (F&B, Retail & Beauty). My role is to spearhead the expansion in Perak, setting up office and a sales team in Perak.
• Setting up an office and led a team of 2 Business Development Executive and 1 Merchant Operation Executive in the Perak expansion
• Manage a group of agents to drive more lead referral
• Channel focus on small provision F&B, Retail and Beauty. Successful acquire Eng Seng
Traders (20 touchpoints), maintaining at average 8k monthly SaaS sales per BDE
• Building outbound pipeline through social media platform, cold calling, canvassing,
existing merchant referral, agent referral and making presales research via internet
searches
• Prepare weekly sales forecast and planning for Perak
• Liaise with internal stakeholders to ensure mutual objectives are achieved to generate
growth
• Handling inbound leads via CRM (Hubspot)
• Handling feedbacks and troubleshoot merchant queries
• Building rapport with local association to get access into a wider merchant database
• Strategize and develop promotional plans to get a more competitive edge in the market
• Daily sales reporting, competitor intel and upcoming business plan to higher
management/founder

Boost eWallet startup under the subsidiaries of Axiata Group Berhad. Pioneered Boost eWallet expansion in Perak, building up a team, participate in all commercial activities and being the key person representing Boost eWallet in Perak. I joined as a Territory Sales Manager and was promoted to Head of Perak later.

• Leading the expansion of Boost eWallet, a digital mobile wallet application developed by Axiata Group, throughout Perak acquired >14,000 merchants from various channel from
small provision to medium provision of F&B, Retail, Health & Beauty, Hotel, Convenience
and Services Industry (merchant acquired 2018: 2,691 / 2019: 6,904 / 2020: 11,841 / 2021:
12,268 / 2022: >14k). 5.2x merchant growth 2022 vs 2018.
• Manage to collaborate with some of the top businesses in Perak, HTM Pharmacy, Hup
Soon, MJ Jewellery, Simees Home Electronic, Wah Seng, PCK Fresh Mart, Pasarayaku, Sung Khong, Farmers Fresh Meat, Harolds Bread, Yee Hup, and etc. Successful collaboration
with RunnerMyRun (local food delivery) in pay with Boost only via food delivery
• Achieved high growth in 2019 of Transaction (average weekly 15k), GTV (average weekly
1.4mil, >50% of total North which consist of Perak, Penang, Kedah & Perlis), Active
Merchant (average 35% weekly) and User through various marketing campaigns and
government project initiatives
• Hire, led & managed a team of 4 Merchant Specialist responsible in developing Boost
eWallet branding presence through merchants and users’ acquisition, marketing
campaigns, events, partnerships, selling of digitization grant, SME loan and Celcom
product at targeted area
• Led 1 Territory Sales Manager which in charge of 10 merchant acquiring agencies (5 – 10 agents under each agency)
• Led campaign, contract and other presentation proposal and negotiation up to RM50k to ensure that deals are secured, been the panel speaker for Boost in Golden Eagle Award
2019
• Responsible in identifying & engaging new business opportunities through various
partnership with the local state government, managed to sign MOU (Memorandum Of
Understanding) with Tourism Perak and Digital Perak
• Led all execution of localized & nationwide effort through digital and offline marketing
campaigns, on-ground events and co-funding with main key merchants that resulted in an aggressive Boost’s branding presence throughout the state
• Prepare weekly management hurdles to update the higher management on the entire
state performance in terms of GTV (Gross Transaction Volume), NR (Nett Revenue),
competitor intel, both Merchant and User growth, on-going projects and upcoming rollouts
• Strategize and plan merchant acquisition focus area via CRM (Tableau and Microsoft365)
• Liaise with relevant stakeholders internally and externally to ensure mutual objectives are achieved to generate growth

• Setting up an office/base in Ipoh and recruit local merchant acquisition agencies
• Acquire, led & managed 10 agencies (5 – 10 agents under each agency) responsible for
merchant acquisition focusing on verticals/channels such as F&B, Retail, Health & Beauty,
Hotel, Convenience and Services industry
• Organize weekly pulse check with agencies to ensure KPI is on track (no of merchant
acquired vs target, refresher course for agent, briefing on latest product update, gathering feedback and new agent screening)
• Plan and strategize initial Boost eWallet merchant acquisition clusters, focusing on tourist spot, high traffic flow of locals and local famous merchant (Local Key Accounts) such as
Ipoh Parade, Harold’s Bread, Hup Soon, HTM Pharmacy, Aun Kheng Lim, Yee Hup, JJ Roll
etc
• Collaborate with TPA (Third Party Acquirer; GHL/iPay88) to engage LKA (Local Key Account)
• Prepare and delivered weekly merchant acquisition (achieving average of 400 merchants
monthly at the initial stage of expansion) as per forecasted
• Propose and liaised with internal stakeholders (Trade Marketing, Brand, Legal & Marketing teams) for brand awareness activities such as cashless roadshows, user engagement
event, partnership collaboration campaigns, etc
• Organizing workshops & speeches for digital payments in collaboration with local
associations and government such as MARA, FAMA, STeP, Digital Perak and local
associations via face to face and virtual live conference. Participating on any roadshows or event that involves payments
• Fought to change the mindset of SME (Small Medium Enterprise) entrepreneurs to adopt the eWallet digital payment options through various talks/user acquisition events around the cities i.e. universities, local community colleges, local government initiative events
(Perak International Expo 2019) and etc.
• Perform market visit to ensure merchant acquisition is done properly by agents (POSM
placement, merchant training and accurate data)
• Using Dynamic365 and Tableau to ensure merchant data is properly onboarded and
secured as per BNM guidelines

British American Tobacco is one of the major tobacco players in Malaysia with their leading brand, Dunhill. I joined as a Sales & Distribution Representative and was transferred to multiple roles in my years of service. From Sales & Distribution Representative (Taiping) to Sales & Marketing 5 Executive (Taiping) to Trade Marketing Executive (Taiping) and finally the Territory Executive for Ipoh.
• Coach & led multiple sales teams in different cities (5 to 6 Sales Specialist at one time) in
achieving sales target, performing 5 steps of call during sales activities
• Accountable for outlet development in an area of charged (400 to 600 outlets at one
time)
• Forecast weekly, monthly and bi-monthly sales by gathering data from CRM (Data Ware
House, MyPatch)
• Modern Trade & General Trade channel management ranging from HoReCa, coffeeshop,
grocery, hypermart, petrol mart, organized convenience, entertainment & recreation
• Perform weekly hurdles with distributor to ensure smooth sales operation and gather
market feedback
• Perform weekly meeting with distributor’s sales team on promotional and activity
updates
• Demonstrate strong collaborative initiative with external stakeholders (alcohol &
beverage company). Been given 3 Bravo Awards for the best initiative and achieving
quarterly sales volume (Bravo Award Q3’2012, Bravo Award Q3’2013 & Bravo Award
Q2’2017). Appointed as a High Performer and oversee main hotspot areas
• Plan & strategize call for sales team market route to ensure SOW (Share of Wallet)
optimization from the outlets
• Perform daily outlet visitation (20 outlets per day) ensuring market hygiene and brand
presence are in place (Stock hygiene, Share of Voice, Right Planogram, POSM alignment)
• Gather market and competitor intel to strategize new market approach strategy
• Identifying new outlet for sales opportunities and evaluate right investment of
merchandising/promotion/contract with the potential outlet
• Communicate trade activities with key account (Petrol Mart, Hyper Mart, Organized
Convenience) and top volume contributor retailers
• Propose quarterly budget for business plan to grow business opportunity in the area of
charged
• Perform random inspection on distributor and van stock to avoid any breaches of trust
• Building good rapport with coffee shop association, sundry shop association and local
association to gain market favor from outlet associate with the association

G2 handles activations and events for BATM and GAB, deploying ambassador/promoter to create trial & awareness directly to consumers. My role is to lead a group of ambassadors/promoters for activation/event in Ipoh.
• Lead a group of ambassadors to fulfill our client’s objective on consumer feedback and
driving product trials direct to consumers (direct sales)
• Achieving >10 cartons of cigarette on roving night & >50 cartons on event
• Ensuring sufficient stocks for events / activations
• Building good rapport with entertain outlet to have easier access to their consumer
profile
• Perform consumer engagement on trial & awareness using CDF (Consumer Dimensional
Funnel) theory
• Prepare daily report on stock management, sales, ambassador attendance and market
intel to line manager

INDUSTRY: TELCO (FMCG)
DKSH is a global MNC distributor for multiple consumer goods. I’m with the telco department which distribute Hotlink coupon/sim cards for telco dealers covering northern part of Perak. My area of coverage consists of Kuala Kangsar, Taiping, Parit Buntar and Grik.
• Achieving monthly average sales of >RM2mn (Tier 3)
• Hunting for new dealers to generate more sales volume in rural/urban areas
• Plan and visit >30 dealers per day to have a consistent sales revenue and maintain best
services to the dealers
• Building good rapport with dealers to gain more share of wallet from competitors
• Educate and update dealers on Hotlink latest promotion and activities
• Handling dealer feedback and escalate to the relevant department
• Securing instore prominent space for Hotlink POSM (Point-Of-Sales-Materials)
• Compile competitor/market intel to line manager

INDUSTRY: AUTOMOTIVE
Seemsoon has multiple subsidiaries selling both new and used car.

• Participate in roadshow for leads & awareness
• Understand customer needs, finding the best deal for customer satisfaction
• Achieving an average of 10 cars monthly
• Building rapport with broker for more leads
• Building rapport with other mechanic to get better deals on repairs & maintenance

• Prepare monthly payroll via TCA
• Handling fundamental account via TCA
• Perform calls to overdue debtors on payment collection
• Manifesting/Input >300 courier docket data into TCM daily before departing
• Handling customer queries and feedback / tracking daily shipment queries
• Ensuring day end shipment data are performed in time for daily deliveries
• Generate and compile monthly debtor aging list to branch manager