Develop compelling customer-centric messaging and positioning to increase market share by conducting customer and competitive research and analysis. Enable extensive cross-functional collaboration to develop and execute product roadmaps including strategy and planning, launch, marketing, and promotion.
• Develop the internal sales enablement strategy including SOPs, training, sales collateral, and audits of existing materials.
• Manage the product roadmap to lead and support product launches for demand generation including landing pages, blogs, influencer campaigns, event collateral, and videos.
• Utilize customer insights and internal feedback to improve and optimize GTM and enablement strategies.
• Conduct voice of the customer research throughout EMEA and feed finding back into the product teams
• Work closely with D2C teams on content, launch plans and pricing.
• Partner with HQ in order to build compelling pdps, positioning and messaging work.

Responsible for Go to Market strategy across Europe.
· Drove the robots and accessories needs for Europe with 2 executives - product, price, compliance etc.
· Led product positioning and all online and offline content for EMEA including Amazon A++ and content syndication agencies.
· Led presence at EMEA trade shows and partner training events including IFA.
· Set up, trained and mentored Customer Care Team in Dublin.
· Reviewed current global processes and formulated effective improvements including for Returns process, repair, and RMA in EMEA and separate facilities in EMEA and Israel.
· Functioned as press spokesperson in Europe.
· Managed PR agencies in Europe

Responsible for the successful XOOM family of products and, B2B/ Enterprise story in EMEA.

Drove product management and product readiness with Deutsche Telecom group Europe.

• Launched the brand in Europe.
• Led product management and GTM strategy.