Seasonal Product Acquisition
○ Performed extensive research of market trends & target customers’ fav; negotiated contracts and arranged
meetings with suppliers’ representatives on a weekly basis; analyzed historical time-series sales report for
acquiring products that maximize seasonal revenue.
Social Media Management and Website Operations
○ Developed and executed comprehensive marketing campaigns on social medias like Instagram reels; increased
brand visibility across different age groups and drived engagement through raffle events.
○ Re-designed the company's website for better user experience, promoted seasonal fashions sales by 15%.

Fashion Design:
○ Made design drawings, built tech packs, created seasonal CADs; assisted design changes upon clients’ requests.
○ Collaborated in the creations of prints and graphics. prepared line for design meetings; Tracked and approval of
fabric samples, lab dips, strike-offs and other development materials.

Content Management:
○ Reviewed all channels Chinese content; Working closely with HQ digital team, drafted the events documents
and ensured the assets delivery in a timely manner; Co-op with Social agency for the first-round quality check.
○ Responsible for WeChat platform assets; Cooperated with 30+ Landlord contactor, and customized content to
support in-store events; independently designed “New Open special support” from brand core assets.
Data Management: Collected daily invoices for trends analysis and sorted legal contracts for quarterly reporting

NewMedia Content Management:
○ Led social media content creation of Unilever’s AHC skincare line; ensured KOL content docking & auditing.
○ Monitored & recorded the channels viewage and engagement data of new media posts;
Market Data Analysis: Conducted product and market research and made data analysis tables, analyzed the pros and
cons among the competitors; Proposed optimize plan for next-step marketing strategy;
Project Management: Recorded and followed up the project status and progress in time. Coordinate cross-functional
teams and communicate with internal departments; Managed relationships with the vendors.

Exclusive cooperation: Assisted in designing & color matching exclusively for traditional Chinese Festival.
Project c ollaboration: Proposed feasible co-branding projects by analyzing the commercial value of co-branding.

Fashion Design: Assisted in daily design work; Made designs & CADs; Build tech packs; Assisted in designing
2022/2023 SSzx & FW China projects; Compile trend research; Create seasonal design boards; Designed several
printing patterns independently; Lab-dip and strike off approval.
Joint collaboration:Participated in a co-branding project between TNF & Gucci; Assisted in the design and color
matching; Created design drawings.