• Spearheaded global marketing strategies, establishing relationships with key Chinese consumer electronics brands like Xiaomi, Oppo, and Lenovo, Anker, Roborock...etc.
• Managed a $140M+ annual ad budget, defining strategies and marketing roadmaps for each brand, including consumer electrics brands like Microsoft, Meta, Fitbit, DJI, GoPro…etc.
• Spearheaded AI-led marketing and PR campaigns for game and app developers, DTC eCommerce brands, and tech giants, achieving a 100% performance metric success rate.
• Cultivated and maintained strong media relationships, resulting in significant media coverage and enhanced brand visibility in North America.
• Managed a cross-functional team, enhancing operational efficiency and profitability, with a 17% reduction in operational costs.
• Enhanced influencer marketing strategies, connecting brands with athletes and celebrities, driving substantial public relations and brand awareness.
• Developed an internal training program, winning "Agency of the Year" at the Streamy Awards in 2020, and Shorty Awards in 2021.
• Cultivated and maintained strong relationships with high-profile artists, celebrities, and influencers. Actively engaged with brand collaborations and sponsored deals. Spearheaded strategic partnerships, securing $3 million in media value to boost brand reputation in the industry.
• Innovation and Trends: Stayed abreast of industry trends and innovations, incorporating the latest digital marketing techniques and technologies to keep BENlabs at the forefront of the industry.
• http://www.bengroup.com

•Led a multicultural team of 42, to launch integrated media campaigns for top-tier e-Commerce, Active lifestyle, and Tech brands, including Anker, DJI, TikTok…etc., with over $110M annual budget under management.
• Led strategic media relations efforts, securing 328 international media placements for campaigns like Rihanna & Alibaba #theworldshemade.
• Developed and executed PR strategies that increased brand awareness by 75% and improved sales conversion rates by 15%.
• Enhanced client relationships through strategic consulting and media engagement, achieving 80% OKRs and numerous awards.
• Successfully executed media campaigns that resulted in over $200M in revenue, with a substantial focus on influencer and digital marketing strategies for the gaming sector.
• Played a crucial role in achieving 80% OKRs and recognized for best performance and social campaign by ROI festival in 2019.
• http://www.meetsocial.cn/ http://www.sinoinc.com/

• Enhanced branding and PR strategies for Chinese tech brands, driving a 20% increase in US and EU brand awareness.
• Successfully incubated three internal DTC brands, generating $8M in first-year sales revenue.
• Led multi-channel PR campaigns, including influencer marketing and digital content, boosting brand visibility and engagement.
• Lead and participate in PR events to manage and elevate Yeahmobi’s own brand effort, and public relations.
• Providing digital strategy, and media buy service to MNCs and brands to deploy marketing campaigns and initiatives on a global scale.
• Sourcing potential partners including supply chains, eCommerce sellers, designers, and inventors to create joint venture startup projects.
• Provide advice and assistance to all venture capital investment projects.
• http://www.yeahmobi.com/

• Founded a Sports marketing agency, achieving a $10 million evaluation in 18 months after launch.
• Directed strategic business planning, expanding the team by 400% in six months, and growing fan base by 250% annually.
• https://www.futurearena.com/

• Prepare strategic presentations, reports, and planning documents in relation to client brands and projects.
• Develop & maintain on-going media relationships and partnerships.
• Internal team management of 40+ employees.
• Research, brainstorming industry and competitive analysis to provide high-level advice to brand stakeholders.
• Assist teams in generating on-going reporting, minutes and documentation to help track client progress
• Work with client on day-to-day operations, address concerns and provide marketing and business solutions, to deliver KPIs, including sales revenue, leads generation, and other conversions.
• www.artefactchina.com/

• Advanced the agency's capabilities in paid search, SEO, and RTB programmatic marketing, maintaining a 20% first-page keyword ranking record.
• Executed campaigns with a $180M budget, delivering exceptional results in client retention and online booking revenue growth.
• www.ogilvy.com www.neoogilvy.com www.ogilvypr.com www.ogilvyone.com

• Strategic planning, online business optimization & consulting for brands such as Nike, Under Armour, Loral, AIG Insurance, Coca Cola, Converse, Maserati, Jeep, Chrysler…etc.
• New client acquisition/Sales pitch /Project Management for Gridsum Dissector Series products.
• Overseeing current clients’ media planning/buying. Optimize online campaigns (strong KPI/Result driven: ROI, CPL, CPS, CPR…ETC).
• Establishing relationships with digital platform vendors in China, to ensure the marketing team is abreast of the latest technologies & product offerings.
• Overseeing project and clients, driving improvements in traffic growth and high engagement for brands and their online media channels (includes oversight of SEO, SEM, Social Media teams to ensure positive IWOM).
• Leading the performance marketing department (33 team members), create friendly competition and reward policies to encourage outstanding performance.
• www.gridsum.com

• Built and scaled the online automotive aftermarket parts store traffic and revenue to 6 million USD in 7 years.
• www.platteforme.com www.renn-spec.com www.mysr20.com www.mye46.com
www.optionimports.com