Running Client s & B2B Oc t 201 8 - June 202 1
*Running Specialist Clients. Management of all the running specialist clients in Spain (+40): contact person in sales department for the category, presentation of collections, order recording, forecasting, KPI analysis, sales development and marketing strategy for each client. Managing the digital transformation of Spanish running clients.
*B2B Manager. Management of all the B2B business in Iberia: contact person in sales department, institutional relationships, seek for new opportunities (new markets, new clients, new business)
*Category Champion (running). Expert in running category in sales department to cooperate in strategic and tactical projects
Di g ital Partner Commer ce (DPC)- Di g ital Anal y ti c s Feb 202 1 - May 202 1
*Managing several reporting streams for the ED11 accounts in Europe (JD Sports, ASOS, About You, Zalando...) in order to identify options for improvement in the sale of products and the brand image in all of them.
Key Ac count - El Corte Ing lés Jul 201 8 - Sep 201 8
*El Corte Inglés: main strategic account in Iberia in department store business and 3rd most visited ecom in Spain (only after Amazon and Aliexpress)
*"HBS" category responsible (basketball, outdoor, swim, rugby...) for "El Corte Inglés": preparation of range, sell-in, anlysis, marketing actions, web, etc
Conces s ions Buyer - El Corte Ing lés Jul 201 7 - Jun 201 8
*Concession: own retail adidas & Reebok spaces in "El Corte Inglés" centers
*Operational execution of adidas & Reebok concessions in Iberia (19 concessions with more than 200 employees): buyer for every shop, business management with "El Corte Inglés", retail operations, KPI's analysis
Di g ital Key Ac count - El Corte Ing lés Aug 2016 - Jun 201 7
*Adidas and Reebok web category responsible for "El Corte Inglés": prepare specific range of products, support in marketing and sales plans, co-work with "El Corte Inglés" digital team
*Lead some strategical projects in order to increase market share (digital focus)
*Assist marketing department: product, formations, implantations, promotions...
*Preparation of documentation, KPI's, analysis and studies for the account