▪ Oversee the content of the acornonline.com and whatonearthcatalog.com
▪ Maintaining accurate product data: uploading new products to the site, and maintaining any changes to
that product throughout its life cycle with the company
▪ Maintaining web graphics: product graphics, homepage graphics, assorted banners across the sites
▪ Content creation: product information, graphics, end-user elements such as site-search and navigation
▪ Coordinating with the Email Marketing Group: setting up promotions, A/B testing, landing pages, and
merchandising search and browse views
▪ Optimizing use of third-party vendors: Searchspring (site-search and browse merchandising), SEO -
adjusting site data for SEO at the direction of our SEO specialist
▪ Special Projects on an ad-hoc basis: improving paid search (google) and retargeting (Criteo) data feed,
setting up specials sections of the sites, such as gift guides and custom pages, viewing analytics
reporting and identifying salient trends that may be acted upon
▪ Maintenance, troubleshooting and analysis