Designed and managed various online and offline events, attracting over 3,000 attendees, while overseeing budget
allocation and execution.
•Created marketing materials for 10+ social media channels using Illustrator, and utilized Excel to analyze social
media data, improving strategies and resulting in a 20% increase in user acquisition and a 5% boost in conversion
rates.
•Proficient in operating Xiaohongshu, skilled in new media strategies, and experienced in shooting and editing
videos to enhance digital marketing efforts.

Conducted insightful interviews with funders and stakeholders from diverse publicly listed companies, creating
engaging media posts and video scripts.
•Monitored daily market indicators, researched stocks and market volatility, and prepared comprehensive reports
such as user persona analysis for video and social media content.
•Proficiently edited and published captivating social media and Livestream videos, attracting over 500 engaged
viewers.

Developed and executed cross-channel digital marketing plans to drive business goals, including brand loyalty,
consumer engagement, and revenue generation.
•Led a team in developing and executing the digital marketing strategy for brand rollout across paid, earned, and
owned content.
•Identified and leveraged cross-platform digital marketing opportunities to enhance brand content consumption,
consumer engagement, and revenue by 13%.
•Collected and meticulously entered commodity information into a centralized database, proactively identified and
addressed abnormal data points, and produced daily reports to ensure timely reporting.
•Translated internal stakeholders' requirements into actionable tasks, such as optimizing social media content
exposure and implementing SEOs.