Role & Responsibility: New Product Brand Marketing
Expertise: Project Management, Commercial Excellence, Omni-channel
- Designed and implemented three major events for the Roche Ophthalmology team starting from scratch and connecting over 300
retina specialists across Taiwan, enhancing Roche ophthalmology branding, and reinforcing specialist commitment to Roche.
- Conducted strategic analysis based on market insights to generate patient support programs, facilitator programs, disease
awareness campaigns, sample programs, commercial excellence and omni-channel engagement strategies, driving new product
growth in Taiwan.

Hong Kong (SAR), China
Role & Responsibility: Crisis Management, Organization Operation Optimization
Expertise: Leadership, Organizational Reengineering, Data Analysis, Decision-Making, Cross Culture Management
- Managed a brand portfolio of 11 products across five different disease areas. Successfully handled multiple projects to secure
company P&L and achieve company targets, including finance excellence projects, new sales representative recruiting, new product
planning, and supply chain excellence projects, through strong networking and collaboration with diverse stakeholders.
- Led a team of 15 sales representatives, turning around sales down trend within one year by implementing a skill map training system,
certification programs, objection handling techniques, selling skills, sales forecasting, and sales incentive optimization project.

Role & Responsibility: Brand Marketing, Stakeholders Management
Expertise: Stakeholders Engagement, Brand Marketing, Public Speaking, Project Management, Cross Countries Collaboration
- Identified and established relationships with various Taiwan medical societies across five different disease areas. Managed
partnerships, reconciled power struggles, outlined key stakeholders’ expectations, and enabled effective collaboration to create a
triple win for the company, medical societies, and patients.
- Promoted various portfolio products through presenting 100+ hospital lectures, webinars, medical fairs, and diverse workshops to
strengthen collaboration between physicians and the company.
- Initiated an innovative program for miscarriage indication expansion by collaborating with key stakeholders to develop the first
Taiwan Miscarriage Guideline. Leveraged this guideline to expand the miscarriage indication in the APAC, Middle East, and LATAM.

Shanghai City, China
Role & Responsibility: Sales Leads Conversion, Key Decision-Maker Engagement
Expertise: Stakeholders Management
- Built strong networks with multiple key scientific research institutes and engaged with key decision-makers to oversee ongoing
projects, uncover potential sales leads, and successfully secure over $10 million USD in 2019.

Role & Responsibility: International Business Development, Distributor Management
Expertise: Sales, Cross Culture Management
- Collaborated across countries and cultures with each affiliate champions, leading over 100+ distributors across multiple countries
and managing key stakeholder relationships to ensure large orders were on track and manageable.
- Served as an outcome-driven strategic international sales manager, generating new sales leads, identifying potential customers,
maintaining a comprehensive database, and converting leads into sales, achieving $0 to $9 million USD in revenue within two years.