City of Industry, CA
Increased project revenue by 40% through cross-functional collaboration, proposing and implementing
solutions of logistics and distribution
Boosted logistic efficiency by 25% and cut operational costs by 15% by analyzing data and implementing
strategic process improvements
Conducted diagnostics and analyses of logistics operations, improving inventory accuracy to 99% and
increasing customer satisfaction rate by 30%
Developed P&L models, collaborated with operations and sales for cost/pricing analysis, and designed
effective pricing strategies
Designed quality control mechanisms to optimize warehouse and distribution KPIs, enhancing quality analysis

Launched 10+ promotional campaigns and resulted in 267% increase of new customer acquisition
Identified optimal marketing channels from # views and conversion rate and reduced budget by 14%
Improved campaign performance with Google Analytics and decreased CPC from $40 to $25
Delivered acquisition and retention insights by building Tableau dashboards with SQL to track metrics
Performed A/B testing to facilitate UI design, resulting in 40% page views and 25% churn rate improvement
Enhanced acquisition rate by segmenting customers with demographic data and transaction histories
Customer Consulting Management Intern Feb 2020 - Mar 2020
Optimized the data schema of clients’ CRM system to improve the operation efficiency by 70%
Proposed new bank loan processes by analyzing the performance metrics among competitive teams
Created a new database with SQL for clients, improving average query efficiency by 20%
ADDITIONAL ANALYTICAL EXPERIENCE
Amazon Project - Customer Refund Rate For Online Shopping Santa Cruz, CA
Project Lead Mar 2020 - Apr 2020
Researched on 12,000+ customers’ online shopping data to predict customer/product refund probability
Refined EDA models to analyze refund risk of products for reducing business operation costs
Built models with logistic regression, random forest, and XGBoosting in R to find potential improvement